Top Reasons for Selecting a Mobile Provider in Pakistan
This post continues the discussion of research results from Pakistan’s mobile market. In another interesting study (based on a sample size of 1812, ages 18-60, lower income groups) from LIRNEAsia mobile phone users were asked the main reasons for selecting their primary mobile company. The study clearly shows that coverage is more important in rural areas, tariff is less important. Here’s the comparison of urban and rural trends. (See a larger resoultion image).
Of course whoever gets to rural areas has an advantage. Also see my previous story on how Pakistanis prefer style over features.
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This is great!
many thanks!