PTCL: Future Prospects & Challenges
Edward De Bono’s strategic management philosophy correctly maintains that business centers have evolved to a phase where concentrating on “Sur-petition” has become essential than focusing on “Competition”. “Sur-petition” refers to creating a synergy through corporate level, business level and functional level strategies and eminent implementation thereafter in order to go beyond competition. In layman language, it is a phenomenon which can be described as “Survival” of the fittest. Therefore, instead of focusing on individual growth objectives, enterprises must adopt a holistic approach towards achieving organizational goals.
As the past incumbent and current Significant Market Player (SMP), PTCL, no doubt, has got the largest operational network and infrastructure within ICT (Information & Communication Technologies) segment. They don’t lack numbers and potential if we mention human resources. Their financial strength has further become their strategic strength after Etisalat has joined them as investment arm. PTCL enjoys market leadership in Local loop, Wireless local loop (WLL) and Fixed telephony. PTCL (Ufone) is market challenger in GSM segment. Overall they have the largest consumer clout on average in the whole Pakistan telecom industry. Even their competitors still depend on PTCL network either directly or indirectly. All this adds to their strategic strengths and after having all that in their basket they lack at area where they are supposed to have developed core competence. PTCL, so far has not been able to nurture its growth around customer services oriented strategy, this has translated into inadequate brand loyalty for them. Internal organizational and business processes issues, monopolistic culture has further added to its complexities. For many individual prospects like me, using PTCL offerings was a purchase decision made as no other option was available.
PTCL can turnaround very well by reaping the benefits of “Sur-petition” in the shape of “Sur-petitive Advantages” in comparison to competitive advantages. All they have to do is to follow a holistic approach towards growth, besides focusing on Customer Support & Services, reverting back to competitive and service centered operational culture, spending upon marketing communications to revamp Brand Image, improving existing network and existing products for market penetration and developing innovative new products and services for long term growth. The “Strategy Map” on the right (click on it to see a full resolution image) depicts a guideline for holistic growth around Financial, Customer, Internal Business Process and Organizational learning & Growth perspectives.
Editor’s Note: Thanks to Atif for his first story here. See related posts from the past about PTCL here and here.
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Assalam o alaikum,
As PTCl is able to get the intention from their users, as being final year student of Electronics i would suggest that PTCL should work on their multiplexing as i am working on MPLS, through which many improvement would be made and i would be benefited too by your suggestions.
Thanking in anticipation
PLZ do reply.
Atta e mustafa
doing a project on improving PTCL Public image. Need more information. please help
thank you
Excellent pakages but need more
Hi.
i m Rizmeen Mushtaq. I m doing project on declining revenue in PTCL. As PTCL is considered very effective in its services. But it is facing a continuous decline in revenue. I m doing project on REASONS FOR REVENUE DECLINE IN PTCL.
I need your cooperation. I shall be thankful for this favour.
salamz..
Iam doing bba from grifith college dublin (Dublin),iam going to make some prsentation abt PTCL and assignment , so i need some information for my project, can u plz tell me the fianial resourses of ptcl and for what reasons that government got decision for make privitization this company. can u send me these information as soon as possible plz , iam really appreciate if u send me these ifnormations plz.
thanks
ALLHAFIZ
PTCL is very rightly improving the old services and introducing the new i.e IPTV the latest. Since many of its efforts are in the stage of infancy particularly the working attitude but I hope once they reache their maturity the ptcl will be an unchanllengalbe entity in the field of ICT. I think ptcl have every thing but once we adopt a true customers care attitude and after sale and service customers followup we can not only effectively retain our customers, attract new customers and effectivly increase our revenues. It is just a matter of owning the ptcl’s goals and goodwill by the very tellented but misdirected staff. The future surely belong to a promising PTCL.
Sir, It is a very good effort. I being a student of MBA, would like to discuss a few key factors of your Balance Score Card. If you could kindly provide me with your phone number and/or email address. Thanks!
[...] towards customer services. Our readers who have read the post on Balanced Score Card Technique (PTCL: Future Prospects & Challenges) on this blog can now see the practical implementation of BSC effectively being done by PTCL at [...]
ptcl is doing a very good work. its marketing and managment strategies are very effective.i am doing Mba so i need some information for my project, can u plzz tell me the market share of ptcl. do reply
thanks
mehwish.
I think the need of today has rightly been depicted by the word Sur-petition
good work done..keep it up
Good but need more effeciency