Corporate Social Responsibility in Pakistan Telecom Sector
This post is based on an original post by Saad Khan at Green & White. Simply put, corporate social responsibility is more than sponsoring concerts or donating for worthy causes. It is active participation in long-term and sustainable development of the society in which these companies do business. Here’s more from S. Khan’s post:
Corporate social responsibility or CSR as it is fondly called is a relatively newer concept in Pakistani corporate sector. The international market is adopting newer and innovative ways to show that they care for the humanity. Pakistani CSR scene leaves much to be desired. I just went through this thoughtful article in which CSR in Pakistani corporate sector is discussed in ample details.
I think the concept of giving back to the community is developing in Pakistan. Corporate social responsibility is a little complex issue. If a company sponsors a sporting or performing arts event, it has short term effects. Whereas lets say, if a company launches a scheme aiming at poverty alleviation or educational improvement, then that is definitely a better investment.
I’ll limit my discussion to IT sector. Mobilink’s efforts must be applauded in this regard. The Mobilink PCO scheme is working quite well, thus providing employment opportunities to so many people. Their endeavor was lauded in a post on G & W, as it was a nice initiative. Recently NBP Karobar has joined forces with Mobilink in generating jobs for young Pakistanis. Telenor has also launched their PCO offering in cooperation with National Rural Support Program. Most of Telecom companies, especially Mobile operators are also working in many other fields like donation to hospitals, Schools etc which is commendable. It seems that they have accepted their CSR.
As far as supporting the Sports and Entertainment Industries of Pakistan, I think all the Mobile companies are up to the mark in these fields. These days you’ll notice that most of the sporting or entertainment events are sponsored by some telecom giant of Pakistan. So lets hope that these trends will continue in future too. I am waiting for the comments of our readers to enlighten us further about the CSR scene in Pakistan, especially within technology sector.
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[...] market is lucrative - and has higher revenues per user. That’s why the mobile companies (Mobilink, Telenor)Â have also entered this market with their own [...]
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