http://telecompk.net/2007/07/21/google-competes-for-mobile-search-and-ads/ A blog about telecommunication marketplace in Pakistan with news, information, analysis and trends Thu, 28 Aug 2008 03:16:58 +0000 http://wordpress.org/?v=2.5.1 http://telecompk.net/2007/07/21/google-competes-for-mobile-search-and-ads/#comment-743 iAdvert.mobi » Google’s Plans For Mobile Search and Ads Sun, 22 Jul 2007 20:10:57 +0000 http://telecompk.net/2007/07/21/google-competes-for-mobile-search-and-ads/#comment-743 [...] Google’s Plans For Mobile Search and Ads - As I reported earlier, Google gives cellphone users a mini version of its search engine which can be used via sms and speech. Now Google wants to become a gateway for finding and paying for mobile media content. It is also trying to come up with a service to broker ads for other mobile web sites, competing with Yahoo and start-ups in theMadvertising - Our first mobile ad campaign generated over 1000 fraudulent clicks and flushed our daily budget down the pan in under 2 hours. Good job it was just a test run on a 1 cent CPC for a max 10 dollars spending limit. The prime suspects? India blatantly in first place followed in a distant second by an unabashed South AfricaMobile Advertisers Looking at Gaming - [ Gamejump.jpg] Is the big convergence for Mobile 2.0 going to be with gaming and advertising? That’s a possibility say some experts, as the number of mobile users double to four billion over the next five years. For mobile marketing campaigns to be effect these need to be unobtrusive and relevant. So how do you do it?Israel Mobile Operator’s Successful Ad-funded Mobile Gaming Service - Cellcom, a leading Israel mobile operator, launched a revolutionary mobile gaming service a couple months back, which was completely funded by ad content. The games were free of cost for the users and had ads embedded in them. They were not banner ads or videos, but ads which came as part of the gaming environment in the form of product placementDeveloper One supports Smaato’s Mobile Ad Platform - Developer One supports Smaato’s Mobile Ad Platform July 19th, 2007 Milwaukee, WI July 19, 2007 - Developer ONE today released their new RSS news reader product “News Mix” and announced their support for SOMA - the Smaato mobile ad serving platform. Developer One is a leading Windows Mobile software developer with several award winning [...] [...] Google’s Plans For Mobile Search and Ads - As I reported earlier, Google gives cellphone users a mini version of its search engine which can be used via sms and speech. Now Google wants to become a gateway for finding and paying for mobile media content. It is also trying to come up with a service to broker ads for other mobile web sites, competing with Yahoo and start-ups in theMadvertising - Our first mobile ad campaign generated over 1000 fraudulent clicks and flushed our daily budget down the pan in under 2 hours. Good job it was just a test run on a 1 cent CPC for a max 10 dollars spending limit. The prime suspects? India blatantly in first place followed in a distant second by an unabashed South AfricaMobile Advertisers Looking at Gaming - [ Gamejump.jpg] Is the big convergence for Mobile 2.0 going to be with gaming and advertising? That’s a possibility say some experts, as the number of mobile users double to four billion over the next five years. For mobile marketing campaigns to be effect these need to be unobtrusive and relevant. So how do you do it?Israel Mobile Operator’s Successful Ad-funded Mobile Gaming Service - Cellcom, a leading Israel mobile operator, launched a revolutionary mobile gaming service a couple months back, which was completely funded by ad content. The games were free of cost for the users and had ads embedded in them. They were not banner ads or videos, but ads which came as part of the gaming environment in the form of product placementDeveloper One supports Smaato’s Mobile Ad Platform - Developer One supports Smaato’s Mobile Ad Platform July 19th, 2007 Milwaukee, WI July 19, 2007 - Developer ONE today released their new RSS news reader product “News Mix” and announced their support for SOMA - the Smaato mobile ad serving platform. Developer One is a leading Windows Mobile software developer with several award winning [...]

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