China’s Mobile Maestro
Sharing some text from an interesting article about China Mobile (CHL) which appeared at Fortune Asia Edition. Interesting commentary about their many masters, marketing efforts and the CEO’s management style and preferences of the CEO. Also note how investors are concerned about expansion abroad. As its first major acquisition abroad, CMPak has strategic significance for China Mobile.
China Mobile, the world’s largest wireless company, has 330 million subscribers, thousands of shareholders, and one Communist Party to please. That’s not an easy job for CEO Wang Jianzhou.
It has a network of more than 230,000 base stations and is spending furiously to put up more. When you run the biggest mobile-phone network in the world’s most populous country, you operate on a different scale.
In China’s largest cities, where mobile penetration rates match those in the U.S. and Europe, China Mobile offers a dizzying array of non-voice services including Internet search, ringtones, and music downloads. It has struck content deals with domestic and foreign providers, including News Corp., MTV Networks, Yahoo, and the National Basketball Association, and transmits 1.2 billion text messages every day.
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