Published by Babar Bhatti on August 13, 2007
under Careers, Competitive Trends, ICT, Marketing, PTCL, Pakistan, Telecommunications
TM posted this on Telecom Grid and I wanted to share with all that PTCL is offering free domestic calls anywhere within Pakistan on August 14th. Make sure to take advantage of this offer - click on the image on the left for details.
And by the way PTCL has embarked on a campaign of new corporate identity. As part of this effort, they have a new logo (I like it) and a new, much better web site. The site still needs fresh content at a few places. The career section is good though, powered by BrightSpryte. I hope that this will kick start the internal cultural change which is truly needed at PTCL to serve its customers.
Published by Babar Bhatti on August 13, 2007
under Broadband Internet, Competitive Trends, IPTV, Infrastructure, Telecommunications, Triple Play, Wimax
Adnan Siddiqui pointed out that Wateen has opened pre-registration for their suite of products including WiMAX. For those who have suffered through all the digging on the streets (as in Lahore DHA), this should be welcome news. The link on Wateen’s site mentions that the new site will be the portal for all their services. The site addresses the 3 major sgements of home, business and operators. Some basic information such as the WiMAX coverage area and technology FAQs are provided there. However as the site stands now, it could use some improvements. Some of the issues I noticed:
- The approach they are using is to get the customer info through registration and then getting back to them. It means that they are still not ready yet. Now why would people leave their CNIC number with Wateen - especially over an insecure connection? Oh yes here’s an incentive: Be amongst the first 10,000 customers by registering online to receive a surprise gift from Wateen. This offer is valid until 30 September, 2007.
The product information is not provided on the registration page. For an ordinary person, more information is desirable with the context. You dont want people to wander around the site to figure out what options are availabel for TV - you put that info right there where users need it. - The site does not list information about the WiMAX packages and prices. For example the business WiMAX section greets you with a “coming soon” message.The package rate inforamtoion is likely to be available in 4-6 weeks according to Wateen.
- Site navigation is not very user-friendly and easy to bookmark.
 Why do companies have a hard time putting together an informative and user-friendly site which will help consumer become their customers? What’s so difficult about it?
TM posted this on Telecom Grid and I wanted to share with all that PTCL is offering free domestic calls anywhere within Pakistan on August 14th. Make sure to take advantage of this offer - click on the image on the left for details.
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