PTCL Gets New Identity - And Offers Free Calling on Aug 14
TM posted this on Telecom Grid and I wanted to share with all that PTCL is offering free domestic calls anywhere within Pakistan on August 14th. Make sure to take advantage of this offer - click on the image on the left for details.
And by the way PTCL has embarked on a campaign of new corporate identity. As part of this effort, they have a new logo (I like it) and a new, much better web site. The site still needs fresh content at a few places. The career section is good though, powered by BrightSpryte. I hope that this will kick start the internal cultural change which is truly needed at PTCL to serve its customers.
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True, the campaign is good and as we have been discussing it previously that PTCL has all those strengths which can bring them success but they were unable to adopt a holistic approach towards business growth and consistently lacked customer orientation, but now, as i mentioned in Balanced Score Card technique, i believe PTCL is really putting some efforts to re-vitalize everything they have on board.
Its good to see a new site but its just a local customization / mirror of etisalat, no harm in it, but I would like to see it become a full fledged portal rather then just an HTML page
Same concept for logo … LOL … good work
http://www.brandsoftheworld.com/comments/43501
[...] to the previous thread about PTCL Rebranding, here’s a clip of an ad which focuses on their new identity and new logo. Nice effort but [...]