Sharing Media From Your Mobile: Why Twango ?
I have previously discussed the explosive growth of media captured on mobiles and the need for sharing it, to make it work without putting too much burden on the users. A few interesting trends have emerged in the last few months. PixSense has picked up momentum and their solution was implemented by Telenor - great news for this Pakistani startup. At the same time, Nokia has been on a roll, acquiring soical networking and mobile ad startups such as Enpocket. Nokia has also introduced Ovi, a set of services for mobiles, which needs a post of its own. Twango, a media sharing application, is one of the companies Nokia bought for around $100 million. Naturally that caused headlines and prompted many (including myself) to take a look at Twango’s services.
With so many photo and video sharing sites (photobucket, snapfish, mobango etc) it can be hard to compare and select one. What is it that makes one media sharing site better than others? I believe its a combination of a few factors. Usability and presentation. Features such as online editing, tagging, time lines, subscriptions etc. Ease of sharing with people (without forcing them to register) and at blogs and networking sites.  There’s the reliability and trust element as well; many don’t want their personal stuff uploaded to a random startup with sketchy privacy policies.
TM has posted a detailed analysis of Telenor’s Picshare launch and gave it a 6/10 rating. I recommend read the full review and the related commentary at TGP. In this post I’ll review Twango, its features and how it works. My usage scenario is simple and typical. I want to be able to share my media easily with friends and family anywhere in the world.
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