Mobile Market Analysis - Mobilink Is Still #1
With the monthly additions average around 2.5 million subscribers, 2007 has been a phenomenal year for the mobile market growth in Pakistan. Here’s a look at the numbers (from PTA site) for the first 8 Months Of 2007. A quick analysis of this data reveals few trends about market leadership.
Mobilink gained the most subscribers (5.45 million) Â in this period. Its market share has been decreasing gradually but that’s expected with the increase in competition and teledensity.
Telenor was the fastest growing company, 45% of their current subscribers (5.35 million) were gained this year. No doubt that Telenor has emerged as a strong contender. It took a small lead over Warid in March and has been able to maintain it.
The rate of growth for Ufone has been impressive as well. It gained 5.32 million of the approx 20 million new subscribers in first 8 months of this year in Pakistan. Paktel has been barely able to reverse the negative trend of subscriber losses.
Here’s the month-to-month change analysis.
Some of the reasons for Mobilink’s continued success include useful services such as Jazz Advance and smart marketing moves which has reinforced its brand. Mobile number portability - for one reason or another - did not do much to impact its subscriber count.
TelecomPk.Net is a leading source of information and analysis about Pakistan Telecom industry.
