Mobile Market Analysis - Mobilink Is Still #1
With the monthly additions average around 2.5 million subscribers, 2007 has been a phenomenal year for the mobile market growth in Pakistan. Here’s a look at the numbers (from PTA site) for the first 8 Months Of 2007. A quick analysis of this data reveals few trends about market leadership.
Mobilink gained the most subscribers (5.45 million) Â in this period. Its market share has been decreasing gradually but that’s expected with the increase in competition and teledensity.
Telenor was the fastest growing company, 45% of their current subscribers (5.35 million) were gained this year. No doubt that Telenor has emerged as a strong contender. It took a small lead over Warid in March and has been able to maintain it.
The rate of growth for Ufone has been impressive as well. It gained 5.32 million of the approx 20 million new subscribers in first 8 months of this year in Pakistan. Paktel has been barely able to reverse the negative trend of subscriber losses.
Here’s the month-to-month change analysis.
Some of the reasons for Mobilink’s continued success include useful services such as Jazz Advance and smart marketing moves which has reinforced its brand. Mobile number portability - for one reason or another - did not do much to impact its subscriber count.
Created by Babar Bhatti, TelecomPk.Net is a leading source of information and analysis about Pakistan Telecom industry.
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well mobilink is not giving much impressive services like Ufone Balance share, easy load, telenore and warid sms packages. But they are still number one little strange… i dont know why mobile users going toward them.. Dont know why??
Hey WAQAS thats because they are the first GSM company in PAKISTAN as well as their Coverage is in all over the Pakistan where telenor and warid haven’t think of….
Thats right. Mobilink has the lead from its early years and it will take some time before others catch up.
[...] released the numbers for Sep 2007 mobile subscribers. You can see the previous trends and analysis on this post, the discussion is equally valid for the latest numbers as it shows that Telenor is emerging as a [...]
[...] presented in my previous coverage, Telenor has been successfully working to build its reputation and subscriber base. When you look [...]
THANKS I GOT MUCH HELP FOR MY MBA ASSIGNMENT
hi,
Babbar Bhai,
I am working on dissertation. My objectives are to analyze the effectiveness of marketing and promotional policies in pakistan mobile sector and to evaluate the effectiveness of direct marketing in mobile sector is direct marketing is effective for mobile sector?…….
for all that i need toget the marketing strategy the plannning of marketing campaign of different mobiles player to compare them having revenues,sales advantages market place etc, mobilink,ufone…..warid is my case study
if you could help me in this regard providing with the website according to are the source to get all the required stuff . that would so nice of you .
I am searching but always not getting everything : the innerside of the companys
please help …………….
Regards
Jamal baig
[...] have written before, Mobilink has been successful in 2 strategic directions. It has maintained its top position in mobile market by adding wireless subscribers. Secondly it has diversified into the broadband [...]
hello, plz i want to know the marketing related problem of mobilink?
plz reply me soon because i have to submit my assignment in these 2 days plz rep as soon as possible.
i have a suggetion like PTCL online directories cellfones connections also have online adress search system. thankyou
salam
i am student of MBA in iqra university i hane to make aterm project on mobilink GSM so plsese kindly send me the reports and other data so i may made my report on time.
please make it fast.
Abdul Rauf Isani
reg # 6034
principle of marketing
mobilink is still no. one, not bcoz of its early entrance but primarily bcoz of its coverage. I used to travel across pakistan through undeveloped areas and large cities like lahore etc, but the signal strength never goes down. thats why im still using it despite of its high tariff.
Hi Sir,
I am a student of BSc(HONS) Business and management Studies with international Business in University of Salford in Manchester. And I am doing my assignment on Pakistan Mobile industry. Basically we have to introduce a service which is not already exist in any developing country. Thats why i preffer my own country Pakistan. i have already got quite lot of information about pakistani mobile industry but will you please suggest me that which entry market method would be the best for our service or product to enter in Pakistani Market?
and if u could send me latest research about industry, please send me as soon as possible .
Thanks very much
regards
Nabeel Qaiser
Ufone Rocks! it is best of the best…..
i want an article on “analysis of mobile phone companies in pakistan”its all about services of mobile phon
there are lot of cellular services in Pakistan but still instant there is no unhidden solutions for customers like eassy access to contact, hidden call charges, error charges, lazzy response,etc many much………..? Tell us what are solutions for?
Hi Sir,
I am a student of MBA in University of COMSATS Islamaabad. And I am doing my assignment on Pakistan Mobile industry. Basically we have to introduce a service which is not already exist in any developing country. Thats why i preffer my own country Pakistan. i have already got quite lot of information about pakistani mobile industry but will you please suggest me that which entry market method would be the best for our service or product to enter in Pakistani Market?
and if u could send me latest research about industry, please send me as soon as possible .
Thanks very much
regards
Muhammad Shoaib
Shoaib, try researching on the cellular family solutions. Just like when you hit the corporate consumer you sell lets say 20 units the same way try concentrating on the soltuions which you can in one go sell to the eligible family members or make them switch from their existing service. Increasing unit sale per sale in consumer sales.
Salam
I am a Telecom Engineering student at NU-FAST(Khi) and i am in my final year.I have to give a proposal for my Final Year Project. I am intrested in Researching over something that would be usefull for the Telecom Industry of Pakistan. Can you please suggest me a Topic for my Thesis? :)
Thanking You
Sarosh