Navigation And Traffic Services On Cell Phones
Navigation, traffic and location based services on mobile phones are one of the hottest value-added data services. Where available, they are one of the largest money makers for wireless carriers and content service providers (traffic, search, other information). However only a handful of countries have high resolution digital map data to support the full suite of these services. Nevertheless traffic information can be very useful anywhere in the world and location aware mobile marketing is supposedly the next big thing. Some of the companies and services in this field include TeleNav, Networks In Motion (used by VZ Navigator), TelMap, MSN Live and Google maps. Most services require GPS capability on the handset but other technologies are also used to estimate location.
Here’s how these services work. I’ll share TeleNav GPS service description from InBabble to give you an idea of how these services work. I have recently tested the Networks In Motion product and found it to be both useful and user-friendly.
TeleNav GPS Navigator is a subscription-based application which can be downloaded to more than 200 different types of mobile phones and devices. The service provides turn-by-turn voice and on-screen driving directions with 3D moving maps (just like an in-car navigation system or standalone personal navigation device). Addresses can be inputted into the phone via the keypad or using voice recognition. Alternatively, a customer can preplan trips online via MyTeleNav. If a driver makes a wrong turn, they are automatically rerouted. TeleNav GPS Navigator also includes features like traffic alerts with one-click rerouting, updated gas price listings, more than 10 million business listings, location sharing and restaurant reviews.
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