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Youtube will let me host multiple ten-minute screencasts to help me market my tools and apps to (prospective) subscribers, for free. For comparison purposes, Rs 30,000 will get me a 30 second TV spot in my target market. One ad. That’s it. There’s simply no way that advertising in the local market can match online marketing campaigns for me.

I’m sure Youtube and Google/Yahoo/etc ads suck away possible in-country revenue, but it’s not as if there’s any viable alternatives in Pakistan.

Bil

“If love was red then she was color blind”

I’m not trying to pull you into a debate. I just don’t see why my choices should be restricted for your benefit.

-It’s not about eliminating the external competiton but avoiding the products which create distraction for your primaries.

-It’s about protecting the competition.

-You have gone out on a completely different direction of local marketer and local products debate which was not packaged into my reply. But now that you have tricked me into it, please try to note that YouTube can destroy a television market of an emerging country and let me back that with an example for you - an investment made on a Drama for a TV can go into ashes if the viewer has the ability to download from services like these. The advertising spent by a marketing organization goes along with it.

-Now that we have established the above, I would like to say, Nice try Big Guy!

Bil

What you may not understand is that while that might yield some good results for marketeers in the short term. But in the long run, Pakistan would be left with a stagnant economy. Can you name one country where the government tried something like that, and it ended up being good for all parties involved?

Besides, its about consumer choice. If a local marketeer has a good product/service, I’ll buy it. But if the government tries to restrict my access to inferior products, should I be happy about it? And competition drives innovation. Products without competition are always inferior, since there is no incentive to make them better.

In the end, I think you are mistaken and being somewhat selfish. You do have the choice to advertise on YouTube for example (lots of foreign advertisers do that). And Google does allow you to target a specific audience like Pakistan.

Though I agree that you have raised valid dimensions for me to look and think about the situation. Now let’s take a step back, deep breath and look at where the private sector consumer goods marketinbf and advertising investment is focusing at the moment. What is on the rise, where your major portion of marketing bucks are being spent in Pakistan and where do you expect to get the return on them. Give me some figures of Pakistan Marketing Companies speding $$$ on YouTube and then give me the figures for the Television side. Now where you have spent less marketing or none lets say and still one or two specified niche people get pulled towards that attaraction is a waste for me as a “Marketer” and I would not want something to run from where I’m not getting any volume. I don’t know whats your dimension of looking at this issues but I clarified before that I’m analysing from the Marketing perspective hence this stays true and I stick to my word.

I doub’t that you’ve ever done business or marketing otherwise you would understand the concept of “inhabit the base business first.” That my Sir, applies for a company, for a khokha, and for a country. Too much of things can trouble your ARPU for various sectors and which is what is happening at the moment in Pakistan.

HeyyBaby.

“Got a ticket for a world where we Belong, So would you be my baby?”

And YouTube is not a TV replacement. Not in Pakistan anyway. Many don’t have the bandwidth required for a nice YouTube experience. And most of the population probably doesn’t know what YouTube is. (A U shaped tube?)

I hope you don’t suggest the government block the web next, in order to help the newspapers. Or should they stop emails? That should help out the postal service, right?

-The previous government, without any sort of planning entered every from of media, entertainment and messed up each other’s competition.

-In emerging markets you need to first settle the base business of every service providing organization and then gain access to the other means to cultivate competition.

Just to enable one industry you can’t destroy another one.

HeyyBaby.

“Aik Chutki Sindur Ki Keemat Tum Kiya Jaano Ramesh?”