Archive for March 28th, 2008

Plan Advisor By Telenor - PTA Take Note

Published by Babar Bhatti on March 28, 2008 under Consumer Rights, Emerging Markets Telecom, Government Regulations, Mobile Companies, Telecommunications

I have talked with friends about the need of a smart tool which allows consumers to compare mobile phone plans based on a user’s preferences and life style. I noticed a simple flash-based tool on Telenor site. Just compare this with the unfriendly page at PTA site which lists everything. Telecom is a complicated industry and an important job of a regulator is to use best tools to make life easy for its audience. Its hard to over-emphasize the importance of Usability when it comes to consumer awareness in emerging telecom markets.

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