How and Why To Work with Telecos As a Startup - A PixSense story
Osama Hashmi at Green & White on the relationship of startups and Telcos. Telcos are always looking for interesting value-added services to drive up their ARPU and will partner with anyone who can offer such mobile apps. Of course telcos are also known for their control obsession over content & partners.
This is part of a conversation that started in a Startup Insiders session - should a young fledgling firm with a good idea think about building products around the mobile telecom space?
If you have a nice brilliant consumer-focused idea today, you’ll also have a number of options available to implement it. You could realize your idea as a web-2.0 implementation, as a widget, as a facebook / open-social application, as a web-M solution (mobile-focus website), as a handset-only application, or as a specialized value-added service built and offered in close partnership with a telecom operator.
The question is - where and why would you want to work with a telco, when some of the other options (particularly facebook) can offer a much higher potential audience-base and much lower total development costs.
Adnan from PixSense had the best answer I’ve heard about this - and as a backdrop I’ll point to a recent interview by the Mobile Marketing Magazine of the CEO of PixSense, Paul Singh.
The answer, according to Adnan, lies not in what telecos in general are doing with service vendors, but in what they could do in terms of pricing of the service.
Created by Babar Bhatti, TelecomPk.Net is a leading source of information and analysis about Pakistan Telecom industry. 
Loading ...