Archive for March 31st, 2008

Mobile Commerce Conference In Pakistan

mcommerce1.PNGHere’s another sign that ICT industry in Pakistan is maturing. The first Mobile Commerce conference is being held in Karachi on April 2 2008. The event has a star-studded guest list which includes PTA Chief, mobile companies Mobilink, Warid and Telenor (CEOs will attend), mobile commerce companies such as Amaana, Inov8, senior management from banks (both commercial and State Bank) and a few foreign company executives. Full details are available in this pdf brochure. You can also take a quick look at the image to see participating companies.

The sessions are well planned and include topics such as environment for mobile commerce, role of telcos, micro-finance, security and risk management, new trends and challenges. I expect it to be a very interesting and useful event.

I am looking for feedback about this conference and would appreciate if anyone can share observations and thoughts.

Parental Controls Technologies For Mobile Phones

It is inevitable that more and more kids (say ages 8-16) will own a mobile phone. The very qualities which make a mobile phone very useful (personal, connected and media capable) can also make it a cause for concern for parents. How can parents know if their kids are using the phones appropriately? Previously we have talked about some issues but there’s a lot more to discuss about the generation gap, content which ends up on the phone (whether it is live content or from removable media) and the vulnerabilities to which kids can be exposed to.

pc1.PNGResults of a recent AT&T survey revealed that 84 percent of consumers believe parental controls and safety tools are extremely or very important in keeping children safe while they use today’s entertainment and communications technologies. Nearly one-third (31 percent) of those adults do not feel that they have adequate knowledge of how to use those tools to protect children from today’s threats.

There was a recent article in New York Times about the generation gap caused by mobile phones in US. It quotes a social psychologist Sherry Turkle (a professor at the Massachusetts Institute of Technology, who has studied the social impact of mobile communications) saying that these trends are likely to continue as cellphones morph into mini hand-held computers, social networking devices and pint-size movie screens. The point made by the story is that parents need to learn about how kids are using new technology. Obviously the situation varies from culture to culture but the trend is the same.

There have been attempts by a few companies to design services which allow parents control over how their kids use mobile phones and services. But there’s only so much that a parent can control and the personal nature of mobile phone makes it very difficult to monitor its usage. As many would argue, it is a social matter which should not be tried to solve using technology. However there is still a case to be made for putting controls over how the phone is used if you are the one paying the bill.

The NYT article adds: Marketers and cellphone makers are only too happy to fill the newest generation gap. Last fall, Firefly Mobile introduced the glowPhone for the preschool set; it has a small keypad with two speed-dial buttons depicting an image of a mother and a father.

pc2.PNGTowards this AT&T has Smart Limits which allows parents to set account thresholds and to filter out content. See a flash demo here and keep in mind that it is not a complete solution by any means. Hit the link below to see details about this from AT&T website:

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