The Zong Way
Almost after a year of its arrival to Pakistan, China Mobile is making a big impact on the telecom market of Pakistan. With Paktel’s new Zong campaign it has taken a fresh, bold and humorous approach to marketing. The choice of name is interesting -  a bit “Chinese” it seems. I found the ad hilarious (Himmat hey to pass kro warna bardasht kro). No doubt, the bar has been raised.
Another notable point was that the pre-launch buzz was created by using quite a few channels including social networking. The TV campaign has been well received as well. See the clip below.
The last promotions and service packages caused a big surge in subscribers to Paktel. Let’s see how this one goes!
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