http://telecompk.net/2008/04/10/use-of-text-messaging-in-ads/ A blog about telecommunication marketplace in Pakistan with news, information, analysis and trends Wed, 03 Dec 2008 20:12:27 +0000 http://wordpress.org/?v=2.6.2 http://telecompk.net/2008/04/10/use-of-text-messaging-in-ads/#comment-12728 Youtube » Use Of Text Messaging In Ads Fri, 11 Apr 2008 07:14:49 +0000 http://telecompk.net/2008/04/10/use-of-text-messaging-in-ads/#comment-12728 [...] State of Telecom Industry in Pakistan wrote an interesting post today on Use Of Text Messaging In AdsHere’s a quick excerpt Here’s an interesting marketing trend inspired by mobile phone culture. Building on the popularity of Text messaging advertisers are using the texting acronyms (omg, bff, g2g etc) in their ads. I’m sure phone companies are enjoying this attention — after all data has become one of their major revenue producers. I have also noticed this in magazines. However all this new vocabulary may leave parents confused and that is not exactly what the advertisers want. This goes back to the generation gap [...] [...] State of Telecom Industry in Pakistan wrote an interesting post today on Use Of Text Messaging In AdsHere’s a quick excerpt Here’s an interesting marketing trend inspired by mobile phone culture. Building on the popularity of Text messaging advertisers are using the texting acronyms (omg, bff, g2g etc) in their ads. I’m sure phone companies are enjoying this attention — after all data has become one of their major revenue producers. I have also noticed this in magazines. However all this new vocabulary may leave parents confused and that is not exactly what the advertisers want. This goes back to the generation gap [...]

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