Published on April 21st, 2008 | by Babar Bhatti20
Djuice.Pk Goes To Telenor
The Djuice.Pk blog is no more. Telenor asserted its rights to the .pk domain name associated with their brand and took it over from PKNIC, the registrar for .pk domains.
Some of you may have seen the mobile and entertainment oriented blog Djuice.Pk. When I first came across it the first thing which crossed my mind was – where is Telenor? At that time, Telenor’s official Djuice site was at Djuice.com.pk. Recently it was reported at TGP that Telenor filed a case against Imtiaz Shafiq of Pakpoint Network who had registered the Djuice.pk domain . The Domain Name Dispute Resolution Center issued its decision against Pakpoint (see full document). This is one of the high profile domain name dispute.
Domain name conflicts has always been full of controversy. In this case Telenor had a valid case. However the way this case was handled was debated at Telecom Grid Pakistan with many good points from each side. I hope there is a lesson learned here that companies need to be diligent about their brand.