Mobile Marketing Companies Need To Follow These Guidelines
Recently I stumbled upon Mobile Marketing Association website. I found the information there to be quite useful. One of the report on their site was about consumer guideline and best practices for marketing to consumers. The context is US market but the principles mentioned in the report are applicable anywhere. I hope that the designers and implementers of mobile marketing programs in Pakistan and Asia pay attention to these. Otherwise mobile advertising may be looked upon as another form of annoyance.
The complete report in pdf: Mobile Marketing Consumer Best Practices
Some of the topics covered in the report include:
- Unsolicited Messages
- Opt-in Mechanisms
- Privacy
- Sweepstakes and Contests
- Free to End User Programs
- Billing (charges related to marketing)
- Customer Care
- Dispute Resolution
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