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Published on May 2nd, 2008 | by Babar Bhatti


Mobile Marketing Companies Need To Follow These Guidelines

mobile marketing ecosystemRecently I stumbled upon Mobile Marketing Association website. I found the information there to be quite useful. One of the report on their site was about consumer guideline and best practices for marketing to consumers. The context is US market but the principles mentioned in the report are applicable anywhere. I hope that the designers and implementers of mobile marketing programs in Pakistan and Asia pay attention to these. Otherwise mobile advertising may be looked upon as another form of annoyance.

The complete report in pdf: Mobile Marketing Consumer Best Practices

Some of the topics covered in the report include:

  • Unsolicited Messages
  • Opt-in Mechanisms
  • Privacy
  • Sweepstakes and Contests
  • Free to End User Programs
  • Billing (charges related to marketing)
  • Customer Care
  • Dispute Resolution

About the Author

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8 Responses to Mobile Marketing Companies Need To Follow These Guidelines

  1. branding consulting branding marketing says:

    Hey very nice blog!! This was what I needed to know. Keep it coming.

  2. Pingback: Best Practices For Mobile Marketing | Tea Break

  3. Tanu says: from mobiSolv ( is the most targeted Mobile Internet based Advertising platform. The AD Network already has many publishers from Pakistan who are monetizing thier content.

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  4. Nandini says:


    mKhoj is a provider of a host of solutions for any kind of campaigns on mobile. mKhoj a global mobile advertising company is a strong player in the APAC and SA region. mKhoj is a strong player in Pakistan.

    So your target audience could be anywhere in the world, mKhoj provides the required support. mKhoj does the complete campaign management for you! Another advantage is there is no need for you to know anything about mobile advertising, you dont need a prior experience to start off. You just have to log on to the site and you can immediately create an ad and start serving the ad in appropriate WAP pages.

    Check out the site –



  5. Asim says:

    Hey Suhail,

    What exactly do you have in mind and what are you looking to promote? I know some people who are involved with brand promotion via SMS and WEB based interactive promotional games & contests and I am sure that they will be more than happy to speak with you in this regard. They have in the past run successful campaigns for international brands and are good peoples to speak with in this regard.


  6. Suhail says:

    Does anyone know of any Mobile Marketing Companies in Pakistan?

    We are looking to run a premium sms billing campaign either a competition or voting service.

  7. Babar Bhatti says:

    I fixed the link, please try now.

  8. Umar says:

    PDF link doesn’t work

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