Mobile Marketing Companies Need To Follow These Guidelines
Recently I stumbled upon Mobile Marketing Association website. I found the information there to be quite useful. One of the report on their site was about consumer guideline and best practices for marketing to consumers. The context is US market but the principles mentioned in the report are applicable anywhere. I hope that the designers and implementers of mobile marketing programs in Pakistan and Asia pay attention to these. Otherwise mobile advertising may be looked upon as another form of annoyance.
The complete report in pdf: Mobile Marketing Consumer Best Practices
Some of the topics covered in the report include:
- Unsolicited Messages
- Opt-in Mechanisms
- Privacy
- Sweepstakes and Contests
- Free to End User Programs
- Billing (charges related to marketing)
- Customer Care
- Dispute Resolution
Created by Babar Bhatti, TelecomPk.Net is a leading source of information and analysis about Pakistan Telecom industry.
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Does anyone know of any Mobile Marketing Companies in Pakistan?
We are looking to run a premium sms billing campaign either a competition or voting service.
Hey Suhail,
What exactly do you have in mind and what are you looking to promote? I know some people who are involved with brand promotion via SMS and WEB based interactive promotional games & contests and I am sure that they will be more than happy to speak with you in this regard. They have in the past run successful campaigns for international brands and are good peoples to speak with in this regard.
Peace