Telenor Leads Subscriber Growth In Q1 Of 2008
Here’s a view of how the mobile companies stack up against each other. In terms of the subscriber growth from Jan-Mar of 2008, Telenor is at the top.
In terms of total number of subscribers (see the chart on the right), Telenor (16.7 million) is closing the gap with Ufone (17.2 million). I am interested in hearing views about the drivers of this growth.
By end of Q2 it will be interesting to re-visit this and see whether Zong lived up to the buzz it created!
Created by Babar Bhatti, TelecomPk.Net is a leading source of information and analysis about Pakistan Telecom industry.
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Good corporate governance that is resulting in consistent services which is helping retaining customers, I’d say.
Hi im a Telenor Djuice and Warid Zem user.
I Use Djuice Cuz of it’s Sms Packages n midnite calls to 5 fav numbers only.I dun use djuice for calls Cuz of it’s high Calling rates to all nerworks i meant they detect Rs 2.88/min to all no’s Plus they detect Rs9 on every 100 recharge.ON the other hand Warid Zem LCR Applies only Rs2.06/min to all nertwrks n
1.90 in warid 2 warid calls With No TAxEx on Recharge i mean 100 ka 100 :)
What makes you think Warid is giving away 100 on 100 recharge ?
The only difference is that Warid deducts 10% withholding Tax 15% Sales Tax on every call or sms. While others Deduct 10% withholding tax when you recharge and charge 15% on every call or sms.
I’m telenor persona customer but feel trouble after lanching the package of free calls (11 to 2) in response to Zong package. There package fails very badly the network is busy all the time it seems that they didn’t have home work before launching the package.
Arshad
I am using Warid Zahi for a long time now, pretty much since the start of Warid operations. The service has been great. There was hardly a downtime of a few hours twice, since I have the connection.
However, Warid is doing extremely bad in terms of its billing procedures. I have been using Warid for so long and have a history of always paying my bills on time. Even then, I’d get my outgoing blocked suddenly, if my credit hits the limit. And if I am out of city or away from their franchise, within hours I’d loose my incoming as well. Its like treating postpaid customers worse then prepaid. Prepaid at lease get to keep their incoming.
And requesting them to open outgoing, till the time one reaches the franchise is so embarrassing at times when they don’t realize that they are making an old customer go through this pain. And if it happens on Sunday, then you had it !
Just because of their bad billing procedures, I am seriously thinking to port my number to Telenor.
Warid is loosing customers because of their bad customer service and on top of it, crappy marketing. Another area where they are lacking is innovation. Telenor is more welcoming to new ideas, new products and is targeting some very niche segments of the market, whereas Warid is such pathetic when it comes to innovation.
Mobilink is still carried ahead with the momentum it gained earlier. They aren’t doing anything special to stay in that spot. Ufone however has come with relevant marketing and good packages. Customer loyalty is good when it comes to Ufone.
Zong, still has to make a mark either way. Their package ‘One number free for life’ is making good progress. As Babar said, it would be interesting to see the results at the end of Q2
Main driver of this growth is A&P & strong retention Policy.
if u see, their commission structure to their franchies and sales persons , almost, 60% commssion is on retention. and also u can easily see their A &P Ploicy, through TV, and also Billborads and wall chacking. they are maintaining their visibility, if u travel on GT road, u will see every wall has Telenor Paint.
but i must say their retention policy is very strong. as their churn rate is very low.
Telenor is no doubt going well and in right direction. Its the only company, who is not giving 1 year validity on 100Rs card but subscribers are coming n joining it. It shows they have active customers. where as mobilink is just increasing numbers by adding Rs100 card in franchises and loading 20000 numbers against each NIC. Mobilink is going down due to corruption it their departments and every body is busy in eating it.
Hi, I am a mobilink user for last many years. Mobilink has gone through different phases from sole market player to leading a very competitive market. I think the basic edge mobilink has is its Customer services and coverage. No doubt it is good and they are making all out efforts to stay at top. I had couple of experience to visit their offices in Lahore although you have to wait for your turn however that is worth waiting for. They make you feel important. Few member of my family are using Telenor and Warid, their call rates are bit less if you call to other networks however customer care is not of that level. In terms of innovations Telenor and Mobilink are leading the market. Zong although has launched it self with a big bang however they least care for customers convenience. Long waiting ques can be witness outside their offices especially keeping in view this hot weather. They should have foreseen this earlier and opened more offices instead of roadside stalls.
Late night calling rates has badly effected connectivity of all companies. I guess this is the bad side of competition as you have to offer what others are (good or bad)!!!
Mobilink needs to change its custom of people interaction and working inside their organization by being an equal employer. Most male folk is waiting for the gender changing technology to come to Pakistan to get a position inside their Marketing department.
Also they would need to restructure their marketing strategy side of business and branch directly to the board (CEO). By looking at the management lineup on their website I can’t seem to trace an independent marketing strategy figure, so I guess that falls under the Marketing and being treated as an equal part where the share should be more than that.
They need to evolve with position of VP Market Development & Strategy. A completely independent market strategy unit would beneift and lead the next phase growth of Mobilink, otherwise “it seems impossible” for them to compete upwards. You can smell a lot of mixmanagement from their communications and strategies, it’s world apart to even a simple analyst like me. I’m telling ya, this is the way forward. Hire a VP MD&S.
Obviously the existing VP Marketing shouldn’t get disheart by the move as their is always a place for Chief Marketing Officer. The guy seems to have put significant amount of hard work to bring where brand image of Mobilink is today but as the competition moves-in certain changes need to take place from the HR prespective to move things forward and keep the growth graph consistent. So I think what I see the name Bilal Munir Sheikh also deserves a promotion!
I’m bad but not that bad :) and I’ll stop here!
Zong - reported 12M users so far.
http://www.pacificepoch.com/newsstories/122922_0_5_0_M/
Hmm … 12M. Perhpas they missed a decimal point and its 1.2M?
Haha Good one! :)
Hi.
Now I dont use Telenor Djuice because its call rates are getting Higher.
I read all the reviews about it on http://www.mobiclick.org
Hi. Now I don.use Telenor Djuice because its call rates are getting Higher.
ap ka kall rates bohat high hain please sari zandgi wala package zong ki Atarah ke lain phir bat bana gi warid walo gi.
Thanks.