Zong Ad Sells Simplicity
Interesting … Zong is betting that a offering simplicity of call features and calling plans will differentiate it by cutting through the clutter of packages. The concept of this ad may not be original but I think this is a good approach.
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Whatever they are offering, but taking add concept is not fair, one should plan, work & create his own…we may consider it fine if the makers/agency are same for both adds… but at the end of the day not good to claim visionary visibility & not capable to produce orignal idea..
well other than the fact it was a blatant copy!i was actually thinking of buying a zong sim for service test and use since i was completely fed up with my current service. but seriously this made me think twice and now i have decided against it.. ac ompany which starts of with such an example only shows what kind of ethics they follow.i believe in CSR’s and corporate ethics although i know they will take a 100years in this country to properly develop.but still they are very important.bad move zong!
This we will come to know after atleast forty eight weeks at minimum, the consumer trend. If you differenciate right now, none of the existing operators have vehicle idea which stands out from the rest. Pricing, everyone is doing that. Pakistan’s cellular industry’s worth and future is not in the hands of original advertisments but product ideas and innovation. Facilitating consumers as much as possible, niche concentration - operate in 2-4 segment circle, instead of landslide marketing covering everything for everyone. Eliminating additional segments which devalue the core segments, shortlist segments every year to find out your specialization. Because if you won’t do this, you would be forced to that, the graph never stays linear it has to change, so instead of being thrown from peak to ground, find a middle station for yourself. Either you choose to fall by someone pushing you off the hill, or you fall with grace.