Ufone Joins BlackBerry Club In Pakistan
Since last month Ufone has started BlackBery service in Pakistan (see my previous post on this topic). Ufone had been working on it for a while and it must be a big achievement for them to make this milestone. So Mobilink is not the only one and Ufone rates are a tad better (monthly rates are Rs. 900 for individuals and Rs. 1350-1500 for business). What is Telenor waiting for?
BlackBerry is particularly valuable for mobile companies as it brings high arpu business accounts which are sticky … it is called Crackberry for a reason. I can’t tell you how many people I see walking around in office hallways with a BlackBerry in their hand. Yeah, it looks funny when you see others but seems perfectly fine when you are doing it!
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Who has the farthest network points among all operators by the way? Largest everyone claims more or less, but minus density because you can let’s say have 7 sites in a compact radius so keeping that aside who is the GSM boundry leader of Pakistan?
Mobilink is the leader…. Everyone knows that.
No wonder they crap all around by not focusing on the key destinations and poking their nose everyhwhere. This is an example of bad strategic drawing and planning which affects the network quality in a bad way and ends up in wasting the resources by placing zero-value sites. Thanks Tayyeb, please do let us know what are some of the other areas Mobilink claims leadership in.
I am wondering why my post on Warid’s plans to launch Blackberry was deleted from this forum????
Mobilink is basically a looser from last 2 years. Its graph is going down day by day. The biggest problem with Mobilink Management is that they are living in dream world. They assumes that they are Market Leader regardless of fact that one day PAKTEL and INSTAPHONE were on top but these Customers crushed them under their feet when they stopped giving good service.
exactly 3 years back, Mobilink had more than 70% share, 2 years back it fell to 59%, 1 year back it came to 51% and today it is just 39%. Is this Leadership quality? No, no body is leader if he stop following others. If you analyze present market, Telenor is trend setter and going well…where as poor Mobilink management accepted Telenor as its big rival and started following them first day. How leaders can follow new comers?
I’m not against Mobilink but I know one thing that when management assumes that we are leaders then its their time to fall down. Same happened to Mobilink. There are big big example worldwide who gone through same assumption and paid big price.
The biggest problem with Mobilink is their attitude and lack of listening. You need to listen to voices around (consumer problems) in order to be a leader and thats where they fall into the trap of arrogance. It’s a matter of less than one month if only 5 image drivers all over Pakistan combine to take their image down by opening their realities in front of professionals and public, but obviously IDs have rules, so we tell them straight to straighten up or else face the drums. The fat lady in their case already did her part by singing - its over, they basically want her to pass out on the stage or rip her vocal cords then they will understand their current drawbacks whether related to management, attitude, culture, hiring etc. Name one organization in Pakistan which is free of grouping and work related politics, but not all of them rise to the surface of extent where other people from outside point fingers at them. When outsiders say “they’re not good people” that a shame on you situation for them.
Well here are the published statistics —— which will highlight the true picture.
No. of Sites Installed
Warid - 185
Zong(paktel) - 362
Telenor - 1,252
Ufone - 2,986
Mobilink - 7,011
Now your question would be that why I am citing these statistics; well it is because I want to base my reply on factual scenario and not on emotions. We urbanites think the whole world is living in cites and tend to self-indulge and neglect others, however businesses do not run like this, they survive on the bases of hunting potential customers at every stage of the product life cycle and as in this case cites have been branded and provide with, its about time to explore new domains and far stretch the reach. And Mobilink is the only one which has been able to understand this fact before time. Mobilink’s whole operation revolves around its customer needs and satisfaction which can be testified with its presence in every city and locality of Pakistan
A large network bears a lot of cost in maintaining its processes and it would be unfair if we will compare Mobilink’s network with any other due its size and customer base. And in my opinion relative marking would be preferred here. Moreover, I think we should also give some credit to them for still are holding it together and fighting the price war.
Thanks and That’s so tragic. But the day I will become the CEO I will fire everyone and run the company myself. I will make you the Very Senior Director of Network Expansion, you sound good and will tell you on how NOT to make a ‘large network’ but a ’strategic network’ and deliver more through optimization. You just count the days. I’m coming soon…
I so agree with Mr. Arsalan here; factual scenario and not emotions. One needs to admit that it is Mobilink who has been leading the telecom growth since GSM technology started its operations in Pakistan; because of it “aggressive” attitude and “catering to” consumer problems.
Secondly Mr. YeLadkaHaiAlaKaisaHaiDeewana, the “shame on you situation”; it’s not with any company but it is deepened its way into our society. It’s too lengthy of a debate but it’s the societies who shout out these slogans to the Government, Culture, Heritage, Religion, Organizations, Hospitals, etc etc and we are part of these societies; lets fix ourselves before even thinking of fixing anybody.
You will agree with Mr. Arslan because Mr. Arslan is speaking mohabbat ki zuban. And seondly, it’s about improving the society and not to base it down further by these consumer giants also contributing to ti. Is it challenging to get into Mobilink. No it isn’t. Is it challenging to get into P&G. Yes it is.
That’s the opinion which matters that makes up your image in outside society which is in organization’s own control (no matter how much of politics they may have within).
The statistics shared by Arslan could not be latest, may be they are valid if he writes Q2-2006 alongwith.
I fan Mobilink! I love Mobilink! I try frandshap Mobilink face book n orkat but Mobilink kick me! I then sad 3 days and then I say I forgive and forget and then I smile to sky and the sky return smile say to me ibtida e ishq hai rota hai kya age age dekhiye hota hai kya jo sabz hoti hi nahin ye sarzamin uski tukhm e khwahish dil main tu bota hai kyun, magar phir bhi hum madad karain gay maayoos hota hai kya. Then I say okay now kick the back side of Mobilink and love Zong.
The feeling is mutual. Except that I have the distinction to be intractable and sticking to their alley by creating nuisance for them in every possible way! ;)
Mobilink is the market giant. I have got 3 sims of different operators in my wallet and one in my cell (which is off course Mobilink). I have find it still better.
My job keeps me moving. As for as connectivity is concerned, Warid couldn’t make it, Telenor calls it full coverage even if they have set up just one Cell Tower at any location (I admire Telenor, it works good at Pandoo - an area near line of control), Ufone gets lost in sub-urabn and rural areas, Zong is quite new and offers nothing to corporate clients and finally I was left with Mobilink which offers just about everything.
Ufone’s lauch of blackberry has been failed because it has been banned . .that is indeed very unfortunate !!
what do you guys think contributed to their failure??
UFone’s blackberry prepaid service has been suspended by PTA due to not obtaining noC from them. .
they might refresh the service again once they get the matter in control . .they have been asked to withdraw the promotions in print and electronic media immediately. .
is this actually going to lead to a complete ban eventually??