Telenor Becomes Second Largest Mobile Company, Leaves Ufone Behind
We have been talking about this trend for a while. The rate of growth of Telenor subscribers (or SIMs) has been faster than Ufone. The numbers released by PTA for May 2008 show that Telenor(17.84M) has a slight lead over Ufone(17.80M).
I think the difference in numbers is minor but this is a major symbolic victory for Telenor. Ufone had a huge advantage in the beginning but Telenor was able to come in from outside and within 3 years it has proved to be a formidable competitor.
More analysis to come later about how Zong is taking away Mobilink customers.
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In Pakistan we have 4 flavor of management Style in GSM arena.
Pakistan Managment UFone
Mix of Arab / Pak Mobilink
Arab Warid
European Management Telenor
This catch up by Telenor is a clear implementation / win of Strategic management theory into practice by Telenor and definitely rings the bell for those who said the European/Western management style is not suitable for the third world countries like Pakistan.
Amir - very right. I also think that a professional approach with strong management and leadership is the winner here.
Zong Vs Mobilink
That one’s a fake.
Telenor’s Marketing change is clear above all, with their professional attitude and approach. Mobilink the so-called largest, there are multiple ways to look at their scope of work and operation inside the market. They’re trying come up with marketing streched beyond the realistically available market, which won’t take them anywhere. They having personal relationships with certain businesses, and trying to promote the same by jv or in their ads doesn’t make any sense for the consumer. Like how many of their consumers use Citi Bank as primary? Where are these things coming from, even after they very well know their market, or on a second thought they don’t I guess. This should go out as a warning to them that they have been running mom pop shop inside their marketing for a really long time now.
Just want to clarify: Warning as a Wake up Call and Marketing as Marketing Material. I just relaized that Pakistanis go beyond the lines in understanding a thing. So this does not mean that Warning them to do good otherwise will blow their team’s head off! I’m sure they took in that sense. I’m willling to bet on it, bloody desis :)
yes !its true as telenor very soon become the pakistan largest celluiar connection company as it provide quality services and its signakls never broke even in higest or in depth of earth i experinced telenor and it very soon leave behind mobilink.