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Published on June 19th, 2008 | by Babar Bhatti

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Telenor Becomes Second Largest Mobile Company, Leaves Ufone Behind






We have been talking about this trend for a while. The rate of growth of Telenor subscribers (or SIMs) has been faster than Ufone. The numbers released by PTA for May 2008 show that Telenor(17.84M) has a slight lead over Ufone(17.80M).

I think the difference in numbers is minor but this is a major symbolic victory for Telenor. Ufone had a huge advantage in the beginning but Telenor was able to come in from outside and within 3 years it has proved to be a formidable competitor.

More analysis to come later about how Zong is taking away Mobilink customers.

 

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13 Responses to Telenor Becomes Second Largest Mobile Company, Leaves Ufone Behind

  1. sahar says:

    i need marketing mix of telenor plz help me

  2. maverick_bm@yahoo.com says:

    There isn’t any comparative marketing going on between Ufone and Telenor. Both brands distinguish on the basis of the target market, purchase scale (buying behaviour) and trends (tastes) of consumers. China Mobile Pakistan is involved 90% in comp. marketing since inception. Mobilink in 80% original and recently rose to 20% in comp. advertising by securing Telenor’s BA (Ali Zaffar) and Warid’s marketing is based on inspiration to an extent. Telenor and Ufone is 110% inspiration, all of their advertising concepts are based on built-ideas running around the world in different instance (Movies, songs, situations etc). In other words, flip-advertising (flips a famous situation and maps it on their ads). Thanks.

  3. hny says:

    i need data on comparative marketing mix analysis of ufone and telenor plz forwad ane_hny@yahoo.com

  4. asmat hayat says:

    its true telenor geting big piece of slice in pak telecom market share,but we should not forget in present time ufone and zong much fast improving and expanding their services and i hope in ths competition though consumer will get advantage,but at same time its contrinbution to national productivity,lets c how wins the game,i need information about history and brief description about telenor so let help me,and send any relevant data on my email,thanks

  5. asmat hayat says:

    its true telenor geting big piece of slice in pak telecom market share,but we should not forget in present time ufone and zong much fast improving and expanding their services and i hope in ths competition though consumer will get advantage,but at same time its contrinbution to national productivity,lets c how wins the game,i need information about history and brief description about telenor so let help me,and send any relevant data on my email,thanks

  6. haroon says:

    dude i got some projects regarding telenor if u need i can email u ..?

    Bless

  7. amaana says:

    plz i need information about telenor in pakistan,marketing research,marketing mix and product and services life cycle.plz do reply on this email adrs.amaan-khan2008@hotmail.com

  8. sana hani says:

    yes !its true as telenor very soon become the pakistan largest celluiar connection company as it provide quality services and its signakls never broke even in higest or in depth of earth i experinced telenor and it very soon leave behind mobilink.

  9. Bilal says:

    Just want to clarify: Warning as a Wake up Call and Marketing as Marketing Material. I just relaized that Pakistanis go beyond the lines in understanding a thing. So this does not mean that Warning them to do good otherwise will blow their team’s head off! I’m sure they took in that sense. I’m willling to bet on it, bloody desis :)

  10. Bilal says:

    Telenor’s Marketing change is clear above all, with their professional attitude and approach. Mobilink the so-called largest, there are multiple ways to look at their scope of work and operation inside the market. They’re trying come up with marketing streched beyond the realistically available market, which won’t take them anywhere. They having personal relationships with certain businesses, and trying to promote the same by jv or in their ads doesn’t make any sense for the consumer. Like how many of their consumers use Citi Bank as primary? Where are these things coming from, even after they very well know their market, or on a second thought they don’t I guess. This should go out as a warning to them that they have been running mom pop shop inside their marketing for a really long time now.

  11. Khizar says:

    Zong Vs Mobilink

    That one’s a fake.

  12. Babar Bhatti says:

    Amir – very right. I also think that a professional approach with strong management and leadership is the winner here.

  13. Amir says:

    In Pakistan we have 4 flavor of management Style in GSM arena.

    Pakistan Managment UFone
    Mix of Arab / Pak Mobilink
    Arab Warid
    European Management Telenor

    This catch up by Telenor is a clear implementation / win of Strategic management theory into practice by Telenor and definitely rings the bell for those who said the European/Western management style is not suitable for the third world countries like Pakistan.

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