Archive for June 23rd, 2008

Mobilink Selling Network Quality – iPhone Not Included

Published by Babar Bhatti on June 23, 2008 under Marketing, Media, Mobile Phones, Networks, Telecommunications, Wireless, iPhone

Saw this ad in Dawn and youtube. The network quality (and signal coverage strength) is something which leading mobile companies love to market. I have seen Verizon and ATT use this advertising approach this in the US. Mobilink is taking a similar approach to remind its target customers about the reliability, extent and reach of Mobilink’s network. Roadside assistance, South Asian style.

Oh by the way, the iPhone shown in the ad is another intersting touch. So now, does it mean that we will see more and more iPhones in mobile ads? or does it also mean that Mobilink is working to become the iPhone carrier in Pakistan?