Archive for July 12th, 2008

McDonald’s SMS Lounge

Published by Babar Bhatti on July 12, 2008 under Business, Information Technology, M-Commerce, Marketing, SMS, Telecommunications

I can’t believe that I am doing another post on McDonald but this is an interesting marketing tactic. It is about mobile coupons in action at McDonald’s SMS Lounge in Germany.

Via Mobile Marketing Association.

What do 99% of all people have in common? They love to get something for free! With the SMS Lounge, McDonald’s invited customers to save money with their mobile phone. One text message was enough to register at your favourite restaurant for the service. In the following months, people received a mobile voucher directly from the restaurant onto their phone every two weeks. The coupons – embedded in a QR code – could be redeemed by scanning them at the restaurant. Food delivery at it’s best!