Comments on: How Advertising Impacts Behavior Of Cellular Phone Consumers In Pakistan http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/ A blog about telecommunication marketplace in Pakistan with news, information, analysis and trends Mon, 15 Mar 2010 07:37:37 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Yasir ali http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-76198 Yasir ali Fri, 05 Mar 2010 18:11:54 +0000 http://telecompk.net/?p=875#comment-76198 now days marketing resercher are more focus on cultural impact which influance cunsumer behavior and she change her decsions .and by the way advertising is not work in short term it may wrok in long term but not too much thats way now day marketing resercher are mor focus on custumer satisfaction rather then advertisment. . now days marketing resercher are more focus on cultural impact which influance cunsumer behavior and she change her decsions .and by the way advertising is not work in short term it may wrok in long term but not too much thats way now day marketing resercher are mor focus on custumer satisfaction rather then advertisment. .

]]> By: hammad hassan http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-33502 hammad hassan Sun, 12 Oct 2008 09:28:03 +0000 http://telecompk.net/?p=875#comment-33502 Dear aLL, Need Reply of two simple questions 1.How much on an average a telecom firm spending on Communication mix of their revenue. 2.What are companies doing to bring back the churned customers preemptively.Is this not a major challenge to all of these companies. Thanks Hammad Faisalabad. 0321-966786 hammi786@yahoo.com Dear aLL,

Need Reply of two simple questions

1.How much on an average a telecom firm spending on Communication mix of their revenue.

2.What are companies doing to bring back the churned customers preemptively.Is this not a major challenge to all of these companies.

Thanks
Hammad Faisalabad.
0321-966786
hammi786@yahoo.com

]]> By: Shariq Syed http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-31235 Shariq Syed Wed, 27 Aug 2008 07:17:55 +0000 http://telecompk.net/?p=875#comment-31235 Babar- Thanks for the acknowledgment... In your previous post you touched on a very common notion that "brand loyalty is extremely hard to establish for markets such as Pakistan" which made me wonder that is really something wrong in the mindset of our local customer or as a marketing community we are missing any point. I have written an article on my blog to identify the real cause…, the article can be viewed on http://artistryofbranding.wordpress.com/2008/08/25/why-pakistan-is-a-difficult-market-to-develop-brand-loyalty-or-are-we-missing-a-point/ Babar- Thanks for the acknowledgment…

In your previous post you touched on a very common notion that “brand loyalty is extremely hard to establish for markets such as Pakistan” which made me wonder that is really something wrong in the mindset of our local customer or as a marketing community we are missing any point.

I have written an article on my blog to identify the real cause…, the article can be viewed on
http://artistryofbranding.wordpress.com/2008/08/25/why-pakistan-is-a-difficult-market-to-develop-brand-loyalty-or-are-we-missing-a-point/

]]> By: Babar Bhatti http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-31194 Babar Bhatti Tue, 26 Aug 2008 21:48:22 +0000 http://telecompk.net/?p=875#comment-31194 Shariq - point taken. Perception management is hard. Thanks for your comments - we love these discussions. Shariq – point taken. Perception management is hard. Thanks for your comments – we love these discussions.

]]> By: Bilal http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-31025 Bilal Sat, 23 Aug 2008 09:22:39 +0000 http://telecompk.net/?p=875#comment-31025 But I guess when it comes to the choice of being loyal to brand or to your family in providing them food and other basics of life, we know what the consumer would reach for ultimately. Like they say in urdu, 'khanay kay lalay aur khuwab nawabon walay :) Bilal But I guess when it comes to the choice of being loyal to brand or to your family in providing them food and other basics of life, we know what the consumer would reach for ultimately. Like they say in urdu, ‘khanay kay lalay aur khuwab nawabon walay :)

Bilal

]]> By: Shariq Syed http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-31024 Shariq Syed Sat, 23 Aug 2008 08:35:47 +0000 http://telecompk.net/?p=875#comment-31024 @ Babar - i am also not claiming any marketing champion’s tag... You are indeed right that the quality & cost of product/services matters but what i was highlighting that as this is a very simple equation for all the organizations to strategize than why majority of organization are struggling to keep their customers (locally as well as internationally). The best deal/ solution (good quality with low cost of product/services) for you might be different from me & that can be totally different to say for Mr. XYZ. The actual answer lies in the word called “Perception”, the art of marketing/ advertising is to develop a high perceived value of brand in comparison with the competition. What i have tried is to just shed a small light on this dilemma... as some wise guy has said "Understanding the problem is the first & foremost step towards solving the problem". I hope i haven't written too much this time though... Cheers... @ Babar – i am also not claiming any marketing champion’s tag… You are indeed right that the quality & cost of product/services matters but what i was highlighting that as this is a very simple equation for all the organizations to strategize than why majority of organization are struggling to keep their customers (locally as well as internationally).

The best deal/ solution (good quality with low cost of product/services) for you might be different from me & that can be totally different to say for Mr. XYZ. The actual answer lies in the word called “Perception”, the art of marketing/ advertising is to develop a high perceived value of brand in comparison with the competition.
What i have tried is to just shed a small light on this dilemma… as some wise guy has said “Understanding the problem is the first & foremost step towards solving the problem”.

I hope i haven’t written too much this time though…

Cheers…

]]> By: Babar Bhatti http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-30980 Babar Bhatti Fri, 22 Aug 2008 15:33:32 +0000 http://telecompk.net/?p=875#comment-30980 Shariq - thanks for your comments and view point. Good points about the heavy (ab)use of mass media by the telcos. I am no expert at marketing but as a consumer I can tell you that brand loyalty is extremely hard to establish for markets such as Pakistan. In the end its the quality and cost of service which wins. Shariq – thanks for your comments and view point. Good points about the heavy (ab)use of mass media by the telcos.

I am no expert at marketing but as a consumer I can tell you that brand loyalty is extremely hard to establish for markets such as Pakistan. In the end its the quality and cost of service which wins.

]]> By: Babar Bhatti http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-30979 Babar Bhatti Fri, 22 Aug 2008 15:28:29 +0000 http://telecompk.net/?p=875#comment-30979 Welcome back Atif - good to see your post after a while. Welcome back Atif – good to see your post after a while.

]]> By: Shariq Syed http://telecompk.net/2008/08/21/impact-of-advertising-on-behavior-of-cellular-phone-consumer-pakista/comment-page-1/#comment-30958 Shariq Syed Fri, 22 Aug 2008 07:03:52 +0000 http://telecompk.net/?p=875#comment-30958 No pun intended but the whole article looks tad bookish. The marketing has long evolved from product centric approach (features-and-benefits) to more customer centric approach (evoking customer's positive emotion towards the brand). As for above argument about value being the bottom line for establishing a successful brand & customer relationship or making actual purchase, if you look around you will find out that many of the most successful brands (globally) are actually inferior to their competitor’s in-terms of product/ service quality with the core differentiations comes down only to their communication strategies… Below is an excerpts of my blog article in which i have shed some light on marketing dilemma inflicted on our telecom industry. "As a marketing practitioner, I always felt that the traditional “feature-and-benefit” based marketing generally result in people avoiding messages wherever possible & by any means possible. The current obsessive uses of mass media without connecting the brand message to intending audience have led marketers to a large pool of switchers rather a group of loyal customers. This phenomenon is particularly inflicted upon our highly advertised local telecom industry with every player wanting to out done each other with heavy usage of mass media with out trying to establish messages which are personally relevant, memorable, sensory, emotional and meaningful to their target audience. In today’s market place where consumers have changed dramatically, and are over exposed with all kind of brand messages, the new age marketers now need to look at how to reach these customers & how best to win their loyalty" If you want to go through the complete article, you may visit to my blog http://artistryofbranding.wordpress.com/ Cheers... No pun intended but the whole article looks tad bookish. The marketing has long evolved from product centric approach (features-and-benefits) to more customer centric approach (evoking customer’s positive emotion towards the brand).

As for above argument about value being the bottom line for establishing a successful brand & customer relationship or making actual purchase, if you look around you will find out that many of the most successful brands (globally) are actually inferior to their competitor’s in-terms of product/ service quality with the core differentiations comes down only to their communication strategies…

Below is an excerpts of my blog article in which i have shed some light on marketing dilemma inflicted on our telecom industry.

“As a marketing practitioner, I always felt that the traditional “feature-and-benefit” based marketing generally result in people avoiding messages wherever possible & by any means possible. The current obsessive uses of mass media without connecting the brand message to intending audience have led marketers to a large pool of switchers rather a group of loyal customers. This phenomenon is particularly inflicted upon our highly advertised local telecom industry with every player wanting to out done each other with heavy usage of mass media with out trying to establish messages which are personally relevant, memorable, sensory, emotional and meaningful to their target audience.

In today’s market place where consumers have changed dramatically, and are over exposed with all kind of brand messages, the new age marketers now need to look at how to reach these customers & how best to win their loyalty”

If you want to go through the complete article, you may visit to my blog http://artistryofbranding.wordpress.com/
Cheers…

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