Published on September 17th, 2008 | by Babar Bhatti0
Zong Brand Mixup
Last week going through Tech Crunch site, I came across a Switzerland based mobile services start-up with the name Zong. Of course this is not the same as the Pakistani mobile company Zong formerly known as Paktel. But this does muddle up things a bit from branding and marketing point of view.
This start-up is in the business of mobile payments and they own the zong.com domain. This was noticed by others. The confusing part for Pakistani public was pointed out at this post by Awab Alvi: the mysterious redirection of the Zong.com site to Wikipedia page on Pakistan — only for users inside Pakistan. Interesting, I wonder who is responsible for this!
China Mobile must have known about this when they started their re-branding earlier this year. Did China Mobile ever try to buy the domain out? Or may be they did not care about a small European start-up. One thing is certain: Zong mobile payments will not be selling their solution to Zong Pakistan anytime soon. Click below for more about the startup.
Zong is the mobile payment system of Echovox, a leading mobile monetization company established in 2000. Zong brings mobile content delivery and billing capabilities to the Web world. In other words, Zong makes the closed, complex and ever changing mobile world, simple. You don’t need to deal with individual carriers and you don’t need to spend 3 months to launch a simple transaction-based mobile service anymore!