Global Wireless Broadband Trends
Daily Wireless writes about the global wireless data growth trends based on a new research report. According to this new report from Senza Fili Consulting, vertical services will reach 24% of WiMAX subscriptions and 14% of LTE subscriptions by 2014, and represent a huge growth opportunity for operators facing flat ARPUs.
Enterprises who have historically shunned mobile data applications are warming up to specialized, vertical applications including mobile-to-mobile (M2M), in-vehicle telematics and mobile workforce support.
The report estimates that there will be over 154 million connections supporting vertical applications within 3G, WiMAX, and LTE networks by 2014. That’s more than US$43 billion in potential service revenues. “Vertical services can be very profitable for operators,” says Senza Fili’s Monica Paolini. “They bring in a steady revenue stream generated by a small number of contracts, each with a high number of connections.”
The most widely deployed applications are expected to be vehicle telematics and support for the mobile workforce. They require the bandwidth and wide-area coverage that 3G, WiMAX, and LTE support. Additional mobile broadband market growth will come from emerging consumer applications available in vehicles and in mobile and CE devices that extend mobile broadband beyond individuals to connect the entire environment.
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I think a lot of the telecos are just starting to see how lucrative the mobile market can be. I’m sure that a lot of them knew that it would be, but the amount of revenue that they’ll account for in the future will probably be immense because of all the services people now expect out of a phone.
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