Published on November 11th, 2008 | by Babar Bhatti0
Nokia Strengthens Corporate Presence In Pakistan
After years of managing Pakistan market from Middle East, Nokia established local presencein Pakistan in April of 2008. Imran Khalid Mahmood, Country General Manager Nokia Pakistan & Afghanistan, said that the opening of this locally centralised office reflects Nokia’s strong commitment to Pakistan. The Nokia website still includes Pakistan in the Middle East region though.
Many reasons could be given for Nokia’s move: sixth largest mobile phone market in Pakistan (90 million users/SIMs as of Sep 2008), increased competition from Korean and Taiwanese competitors and better brand management.
Some believe that a big reason why Nokia moved in to Pakistan was to counter the threat of fake Chinese phones. The low-end knock-offs of Nokia (and other brands) from China had flooded the market and threatened to erode Nokia’s market share and to dilute its brand. Smuggling of Nokia phones is another problem.
Another positive development is that Nokia opened customer care centers in Lahore and Karachi. As we wrote before, it will strengthen their image and promote brand loyalty.
Nokia has been doing its share of marketing: the signs and hoardings on the road and media advertisement .
- Handset market in Pakistan – An Analysis
- Nokia In Pakistan and emerging markets
- Nokia Loses Most In Pakistan
- Preferences Of Cell Phone Users In Pakistan