Rise In Popularity Of Mobile Web And Mobile Advertising In Pakistan
By Babar Bhatti | November 28, 2008 | No Comments
In an earlier post I presented some stats about the growth of mobile Internet based on the advertisements viewed from mobile phones in Pakistan. Additional data from last few months confirms that mobile web and mobile advertising audience in Pakistan are maturing and growing. This is impressive, given the difficult economic conditions and high taxation policies in Pakistan.
The analytics data from mKhoj, a mobile advertising company, shows that the number of impressions (views of advertisement) from Pakistan took an 80% jump in September and in the previous month, the impressions showed 300% growth. Pakistanis have always been big time fans of mobile games, ring tones and other fun downloads, a trend consistent with the mobile users worldwide. Now the public is moving from WAP suites to surfing the web and portals on mobiles. The unlimited data plans and EDGE service are contributors to this trend.
As I wrote a while ago, as long as the marketers follow an ethics guideline and provide relevant ads, the mobile advertising will take off and become mainstream.
Here is a summary of the trends which point to growth of mobile advertising:
- 91 million user base
- Near 100,000 mobile data users (estimate)
- Good EDGE services (in terms of options and coverage) by mobile operators
- More wireless broadband services – such as Zong USB Internet
- Growth of smart phones as a percentage of overall handsets
- Preference to browse web on the phone
- Acceptance of mobile ads – as shown by ad impressions
- Emergence of local mobile ad players such as mKhoj
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November 30th, 2008 @ 11:44 pm
is there any particular reason why there was only 80% in september and a 300% jump in october. this answer could be the base of mobile advertising in pakistan. could this be linked to Growth of smart phones as a percentage of overall handsets, if yes, what is the % rise in it???
December 30th, 2008 @ 11:59 am
You did not publish my earlier question. Another key question – you say that you have access to mkhoj analytics. There is no analytics from mkhoj that we know off.
regards
Tamilan
December 30th, 2008 @ 12:08 pm
@Tamilan — mKhoj team shared some data with me.
Sometimes the comments get lost in the spam – I apologize for that.
December 30th, 2008 @ 1:54 pm
@Shoaib: the increase is likely to be related to smart phone growth I don’t have any numbers to validate this.
October 22nd, 2009 @ 4:34 am
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