Mobilink Anti-Spam SMS Filter: Is It Effective?
Messages Minus the Mess! While PTA tries to figure out what to do with all the unwanted SMS psam, here’s Mobilink’s solution to SMS spam. Readers, please let me know if you have used it, if its good or is it just not worth trying?
Say good bye to annoying and fraudulent SMS as a thing of the past! Welcome to the new world!
Mobilink has always been the first to bring the best and most innovative services for our valued customers. Keeping in line with our main focus on customer convenience as a socially responsible organization Mobilink introduces Anti-Spam SMS Filter for the first time in Pakistan to protect our valued customers from fraudulent spam messages. This solution will cover all inter-operator promotional and spoof messages and will be provided to the entire customer base for free!
How will the Filter Work?
The anti-spam filter will act like a firewall, which will prevent intrusive SMS from reaching our valuable customers. Once the engine detects any spam message from any other network it will be blocked there and then.SMS is all about fun and Mobilink makes sure that it stays that way. So enjoy SMS like you should because only Mobilink looks out for you!
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It’s almost a year to above statement but I would sincerely advise PMCL’s marketing boys and girls to read this comment by Karma. It’s good education to involve yourself in blogs like these which of course is no shame if get hold off/learn something and implement back in your work cabinets. If necessary please get in touch with these authors.
I still get those balance sharing strings as a Business Card on my indigo…
This is automatically activated on all Mobilink connections I guess. Telenor and Ufone have taken the bar in VAS nowadays. Companies like Mobilink where development of services is in a risk-return mode should split their VAS into 3 respective areas: Idea Generation Management, Idea Packaging and Repeat Usage Engineering. Coming up with Ideas, Implementing them and branding the same isn’t just it until repeat usage scenarios for consumer are contonously worked upon. RUE is a combined effort of Brand Communications and Product Engineering to come up with variety of ways (Engineering) for the same product to be used and variety of dialouge for the same service to establish a two way communication with the consumer (Branding). Just one way and one ad for one service is not a sufficient return.