Archive for April 4th, 2009

UN Reports Pakistan Among The Fastest Growing In Telecom

Published by Arsalan Mir on April 4, 2009 under Emerging Markets Telecom, Mobile Companies, Pakistan, Telecommunications

As the number of Pakistani cell phone users reaches 91,008,042, the United Nations (UN) has rated Pakistan one of the fastest growing country across the globe in the telecommunications sector.

The Pakistan Telecommunication Authority (PTA) says that the tele-density in Pakistan is 56.50 per cent while Pakistan generated 763 million text messages during 2008/09 and stood fourth for SMS traffic in Asia Pacific.

According to the recently released UN report, more than 60 per cent of the world’s citizens have access to mobile phones; that is 4.1 billion cellular subscribers across the world.

The report adds that mobile phones help developing countries to improve their economy. That is a well established fact by now. However, a more relevant question is how the governments can either support this growth or cause it to slowdown.

Of course, political stability and lack of security is the overriding factor above all for the economy.

An excerpt from the UN report

Some developing countries, though, have moved up considerably in the Index over the five-year period, including Pakistan, Saudi Arabia, China and Viet Nam. This is partly due to high mobile cellular growth, coupled with an increase in Internet users. China (Rank 73 in 2007 up from 90 in 2002), has made significant progress in increasing the number of fixed telephone lines and mobile subscriptions as well as fixed broadband during the past few years. The recent Government decision to issue IMT-2000/3G licenses by early 2009 and to restructure the market to increase competition in the wired and wireless services is likely to drive mobile broadband and further increase ICT uptake in other areas as well.

[Via The News]

A year of SAB KEH DO

Published by Arsalan Mir on April 4, 2009 under Marketing, Telecommunications, Zong

To mark its first year in business, that saw meteoric growth, Zong has launched an emotive music video that promises to appeal to all age groups. Directed by the renowned director Saqib Malik and performed by the music icon, Shafqat Amanat Ali, the music video is based on the brands core philosophy of promoting a healthy communication in society, which joins hearts and erodes misunderstandings.

A clear and uninhibited channel of communication is at the root of any healthy relationship and this video shows how Zong as a brand builds a bond of love and understanding by removing all barriers, which might exist in communication.

Salman Wassay

Head of Marketing of Zong.

The soul fluttering music video aims to promote the brand idea of sab keh do and projects the softer side of this brand idea. The video effectively shows how satisfying it can be if one does not hold back the deep feelings in ones heart or the thoughts in ones mind, but comes out with these to create harmony and understanding.

The four-minute video filmed at different locations in Karachi will be on air soon, and is sure to become as well established in peoples minds as Zongs sab keh do tagline itself, which, as research has shown, is the most highly recalled tagline in the country today.

On the other side Zong users, lets discuss how has Zong grown in terms of service and quality in one year?

[Via Business Recorder ]