A year of SAB KEH DO
To mark its first year in business, that saw meteoric growth, Zong has launched an emotive music video that promises to appeal to all age groups. Directed by the renowned director Saqib Malik and performed by the music icon, Shafqat Amanat Ali, the music video is based on the brands core philosophy of promoting a healthy communication in society, which joins hearts and erodes misunderstandings.
A clear and uninhibited channel of communication is at the root of any healthy relationship and this video shows how Zong as a brand builds a bond of love and understanding by removing all barriers, which might exist in communication.
Salman Wassay
Head of Marketing of Zong.
The soul fluttering music video aims to promote the brand idea of sab keh do and projects the softer side of this brand idea. The video effectively shows how satisfying it can be if one does not hold back the deep feelings in ones heart or the thoughts in ones mind, but comes out with these to create harmony and understanding.
The four-minute video filmed at different locations in Karachi will be on air soon, and is sure to become as well established in peoples minds as Zongs sab keh do tagline itself, which, as research has shown, is the most highly recalled tagline in the country today.
On the other side Zong users, lets discuss how has Zong grown in terms of service and quality in one year?
[Via Business Recorder ]
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This song is composed by an indian who is a jew and works in lockhead martin which supplies parts for jets that fly over Peshawar and target pathans like Zarwali, Naseem Khaana and Nawab Khan and at times you also see Khaawara running for his life. If you are a pathan with gairat and knowledge not in your ankle but in your head please vote against this song. Please for your brother Naseen Khaana’s sake.
nice web site on my icon only on you4best dot com
This song is quite interesting bcz it direcltly touches your heart because og its nice wording. Really a great song.
The new ad is not so much appealing, it is OK only.
Zong is trying to be Airtel of Pakistan and so far it has succeeded. One year of hype not bad.
yes thats commercial is quite interesting.
its quite horrible to watch commercial of Telenor , as they from no where looks like
commercial of mobile SIM.
Sounds interesting! by the way I am a Zong customer as well and so far it has been good.
[...] This cup of tea was served by: State of Telecom Industry in Pakistan [...]