State of Telecom Industry in Pakistan

Here is an interesting question: How does MSN, Live Search, Windows Live compare against the word Google? This confusion about branding was pointed out in a Wall Street Journal blog. For those of you who are starting out with their products or work as a brand / product manager for a company, this is a very important point. You want to make it easy for your users, not difficult. Verizon is another example. This company does not offer one number to reach its sales / service. There are many different toll free numbers — some are used for tracking promotions, others to differentiate between departments (TV vs Internet). To consumers, the reason does not matter. Its the brand which suffers. Can you cite similar examples from Pakistan telecom industry?

During regular “blind taste tests,” in which Microsoft asks randomly-selected consumers to score the quality of results from various Internet search engines, the quality of Microsoft’s search results have so improved that people can’t tell the difference between Microsoft and Google search results, says Mr. Mehdi, senior vice president of Microsoft’s online audience business group. But when Microsoft slaps the Google brand name on the results from Microsoft’s own search engine during another portion of its tests, users invariably score them highest.

“Just by putting the name up, people think it’s more relevant,” he says.

Although improving its search technology has been a top priority, Mr. Mehdi concedes that another big problem for Microsoft has been a confusing jumble of brand names for its search efforts. The company’s search engine, available at Live.com, is called Live Search, though the brand is muddied by the plethora of other Microsoft Internet services such as Xbox Live and Windows Live. Mr. Mehdi says the company is looking for ways to “clarify” the brand for its search engine.

Even if it does that, Microsoft still faces the problem of the strong association in consumers’ minds between Google and Internet search. In theory, it’s far easier for a consumer to switch Internet search engines than it is for them to switch other forms of software. But Mr. Mehdi–a veteran of the Web browser wars of the late 90s in which Microsoft managed to overtake the pioneer in the category, Netscape Communications–says in reality it’s very hard to convince consumers to change their search behavior.

“Consumers are creatures of habit,” he says. “Habits are hard to break.”

Cross Post From Basit Ali’s blog

As its past midnight in India, the mobile phone users all over the country are afraid if their mobile will continue to work or not?

According to this post on Mobile Messaging 2, chinese mobile handset manufacturers have flooded indian market with 25 million handsets that do not have a unique IMEI. This means, the handset is absolutely anonymous and according to the Indian government, these anonymous handsets can be used by the terrorists or can be utilized in illegal activities.

Therefore the handsets should be blocked, i.e should not work on any network in India. 25 million is a dazzling large number and even if half of these sets are actually disabled, it will be a total chaos. It’s reported that here are 15 to 18 million users of such handsets in India. Once these handsets stop picking the mobile signal, some users will stop using a mobile till they have enough money to buy a new one and others will instantly buy a new phone. In both cases, phones with proper IMEI will see a rise in their sales in a couple of months to follow.

I’m sure there will be lots of these sets still in transit or in sales stores. All these shipments will become useless junk of plastic and circuitry. Businessmen owning these sets have to evaluate, should they sell them to another country where such restriction isn’t in place yet, or the cost of re-exporting is too high and its better to simply throw them away? In any case, its not a good news.

We have seen similar regulations being implemented in the region in the name of security improvements. For example in Pakistan, PTA has made it mandatory for every mobile-connection to be registered and associated with a person’s national ID number. This, no doubt, ensures legal use of cell-phone connections and discourage terrorists from using them or at least improving the traceability of calls during an investigation.

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