Published on June 15th, 2009 | by Basit Ali2
Nokia Life tools launched in India
A cross post from Basit’s Blog
Nokia life tools have been running as a pilot in Indian state of Maharashtra. Nokia has announced the commercial launch of these tools in Maharashtra today. This service will run in this state for now and will spread further to the other parts of the country later. Life-tools is a combination of entertainment, information, education and agriculture services in the emerging markets.
The idea is to have applications running on common, low cost phones that is owned by the greater number of users in small towns and remote areas and the focus of the applications is to make the life of the users easier one way or another.
Here are a few shots from the agriculture related application. You can have more information about these applications here.
The biggest challenge in such cases is to bring information and updates to the users from the very local market and the changes should reflect the happenings around them, for example market prices, weather, irrigation related details etc.
That is why the service has been launched in a limited area, and will grow over time. Nokia has recently been concentrating on these so-called emerging markets like India and Pakistan where the telecom market has been growing exponentially resulting in very high sales of handsets.