State of Telecom Industry in Pakistan

In recent months the competition for the creation, adoption and stickiness of smart phone applications has escalated. iPhone and Android have emerged as the two top platforms. Recently there were some interesting stats and analysis released by Flurry, a leading provider of mobile analytics solutions for mobile application developers. Tech Crunch notes:

Flurry’s June report harvests data from 1,100 applications running across 4 platforms (iPhone OS, BlackBerry, J2ME, and Android) on over 40 million handsets, and sheds a bit of light on the usage habits (stickiness included) of smart phone users over the past few months. The number of Flurry-enabled J2ME apps has seen an incredible drop over the 3 month period, while the iPhone has seen an equally huge growth.

Here’s where it gets interesting: by taking the two most heavily represented platforms (again, Android and iPhone) and comparing user loyalty on an App-by-app basis, Android wins hands down. As time increases, Android users continue to stick with apps longer.

Flurry has this to say about this trend: one reason we believe retention rates vary is that Android offers far fewer applications compared to iPhone. With applications coming out on iPhone at a faster rate, iPhone users move onto other apps more quickly. For Android users, they make more use of what’s available, with less temptation to move to the next application.