Published on September 29th, 2009 | by Babar Bhatti0
Glow Sponsors Racing Event
Considering the popularity of Motor Sports amongst the youth, Warid’s Glow brand has scored points by sponsoring a racing event called Pakistan Racer Hunt. This is a smart campaign by Warid to attract attention, create buzz and engage their target audience: affluent youths. Click below to see a higher resolution ad.
Pakistan Racer Hunt is an event where teams from Lahore, Karachi and Islamabad will be competing with each other to win the Go-Kart race. People from the three cities will be short listed through a theory and practical test and then would compete for the Grand Finale to be held in Lahore. To participate in the event one needs to buy an Entry Pack worth Rs 2,999 (that will only be available at Warid Business Centres and at Espresso Cafes). GLOW is the main sponsor of the event whereas it is co-sponsored by Bank Alfallah.
For rules and for more details visit Pakistan Racer Hunt web site.