Mobile Apps: Models, Money and Loyaltyics

By Babar Bhatti | October 6, 2009 | 2 Comments

Posting an excerpt from Flurry blog post which provides a unique perspective on mobile apps usage and retention.Flurry is the leading mobile analytics provider and has access to the data from a large pool of mobile apps. Application developers should take note of the insights offered here.

Mapping categories by usage frequency and retention also provides insights into pricing models. Quadrants I and IV (the right-hand side) are better suited, on average, to subscription (if supported by the respective app storefront) and advertising-supported models. The main reason is that these apps have perceived enduring value by consumers over a long period of time, and therefore more successfully retain their user bases. For ad-supported apps, this high repeat usage translates into more ad impressions served. Categories on the left-hand side, Quadrants II and III, are better suited for one-time download fees. Those apps may provide higher immediate satisfaction to users but their content, once consumed, rapidly loses their value.

The data in this report is computed from a sample size of over 2,00 live applications and over 200 million user sessions tracked each month across Apple (iPhone and iPod Touch), Google Android, Blackberry, JavaME platforms.

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