Archive for October 7th, 2009

Future Of Mobile Advertising: Interview With InMobi CEO

Published by Babar Bhatti on October 7, 2009 under Business, Digital Convergence, Emerging Markets Telecom, Entrepreneurship, M-Commerce, Marketing, Mobile Advertising, Mobile Applications, Mobile Phones, Mobile Web, SMS, Social Networks, Trend Watch, video conferencing

InMobi is a fast growing global mobile advertisement network. InMobi has been a sponsor to Telecompk.net for a while and we had the chance to sit with InMobi CEO and ask a few questions about the future of mobile advertising and opportunities in this exciting space.

How is InMobi different from its competitors?
Naveen TewariInstead of focusing on being different we’d much rather focus on doing things better. What has helped us grow to this point is our focus on solving real customer needs and our value proposition to our partners. InMobi has consistently focused on providing higher quality and monetization levels for our publishers and greater return-on-investment (ROI) for advertisers, many of whom are trying the mobile internet medium for the first time, or for the first time in our region.

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