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Published on October 11th, 2009 | by Babar Bhatti

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Medical Apps Become Popular On Smart Phones






A recent article talks about the rise in demand of business applications for doctors and health-care professionals. These apps provide reference guides, lab results and at times the vital signs of patients. With reminders, alerts and other ways to get quick snippets of information, these can be very handy for doctors.

Pagers have long reigned in hospitals, where they are prized for their dependability. But with doctors treating more patients and hospitals facing pressure to be more efficient, companies like Apple Inc. and Research In Motion Ltd. see an opportunity to peddle their devices.

Last month, Stanford Hospital & Clinics, in Palo Alto, Calif., started a trial with Apple and Epic Systems Corp., a provider of health-care information systems, to test software that will let medical staff access patient charts on Apple’s iPhone.

Stanford is studying ways to use the devices to reduce the risk of error as patient care is increasingly handed off from one doctor to another, says Pravene Nath, chief medical information officer.

Around the same time, the University of Pittsburgh Medical Center handed out RIM’s BlackBerry to nurses and doctors at one of its emergency rooms and surgical floors. Instead of paging each other, they will use the devices to communicate. The hospital also plans to add medical applications to the devices.

One such application, from mVisum Inc., of Cedar Brook, N.J., lets ambulances send EKG images and patient data directly to doctors’ BlackBerrys. That way, patients suffering heart attacks can get into surgery more quickly, says William Fera, UMPC’s vice president of medical technologies.

According to market-research firm Manhattan Research LLC, of New York, about 64% of U.S. physicians are using smart phones; up from just 50% two years ago. The firm expects that figure to increase to 81% by 2011, with the majority of physicians owning iPhones or BlackBerrys.

Apple and RIM’s gains in medicine are coming mostly at the expense of Windows-based devices as well as Palm Inc., whose older hand-held computing devices are still widely used by doctors. Palm didn’t respond to requests for comment.

Apple appears to be making a concerted effort to target the medical community. It often features health-care apps at press events and has started taking some of the app developers to meetings with medical institutions, according to one participant. Apple declined to comment.

Among U.S. doctors with smart phones, however, BlackBerry devices still prevail, with a 37% usage rate, compared with 27% for the iPhone, according to Manhattan Research.

Fraser Edward, head of RIM’s market development for health care, says he touts the BlackBerry’s reputation for security of sensitive information like patient data when he talks to hospital administrators.

It is security — and the rise of smart phones in medicine — that worries Deborah Peel, a physician and founder of the advocacy group Patient Privacy Rights. The more ways doctors can access their patients’ records, the greater the threat to confidentiality, Ms. Peel says.

“The vast majority of health information technology has not been designed to ensure that patients control access to that data and use of that data,” she says.

Medical-application developers say their programs are compliant with federal law for protecting health information.

The vast majority of medical applications available through the iPhone App Store are still reference guides from companies like Epocrates Inc. But some allow doctors to remotely access patient data or lab results.

We would welcome any application developer who would like to get their app covered on this blog.

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0 Responses to Medical Apps Become Popular On Smart Phones

  1. Bill says:

    @ Kashif – We are on. I will mail you.

    I went a bit overboard in wording but they must have their financial constraints and policy reasons for not taking up extra work than focusing on what is in their basket and generating through the existing.

  2. Pingback: Medical Apps Become Popular On Smart Phones | Tea Break

  3. Kashif says:

    Hello Bill, This is a news to me that Pakistani Mobile operator are not value-ing the innovative work. I am also working on free mobile communication for healthcare at a leading private health science university in Karachi Pakistan. My project is due for presentation in USA in coming November. Professionally, I am a IT person (MCS in computers) with medical graduation (MBBS). It would be great if we can team up and share the thoughts. At least, I can provide you a proper platform to present your ideas.(my email mailmirza@yahoo.com )

  4. Bill says:

    My family member is working and researching on some highly efficient Bio-informatics Value Added Services. She proposed at least 7 unheard of (brand new) applications to a local largest Pakistani mobile operator but they refused to entertain those because of typical ghatia Pakistani mentality ‘whats in it for us’ (they will remain ghatia for rest of their live and career). This could have been their break through into a completely different dimension and division. Anyways, I’m coordinating on her behalf with another across sub-continent operator and they are all ears and serious. It’s though very sad that our Artists, Scientists, Engineers and Idea rainmakers are less utilized by our own people but our neighbors take them seriously, no wonder our MNO Executives are piece of poop in front their Executives. The difference is clear!

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