Banking For The Unbanked – Mobile Banking Steps up!
Guest Post by Ammar Faheem
I have been talking about mobile commerce and mobile banking for quite some time now. My recent article on the topic had been on the possibility of the telecom companies posing a challenge to the traditional banking industry in the mobile domain.
This week, we will be witnessing mobile banking taking a new turn. This week, we will see heads joined together to figure out innovative ways to cater to the mobile banking needs of today’s tech-savvy customer and easy to use services for the unbanked populace of Pakistan.
I spoke of stats earlier: Pakistan has 20 million bank accounts as opposed to over 90 million mobile subscribers. All of whom are potential mobile banking customers. There seems to be a race to tap in to this market.
This week, we will witness the launch of “EP” by Telenor Pakistan. EP will be a unique experience altogether. We might also be seeing something coming in from one of the leading banks in Pakistan in collaboration with one of the most famous telecom brand-names in Pakistan.




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