You Don’t Need to Get a Phone. You Need a Phone That Gets You.
HTC used to take the backstage as its phones were marketed by US carriers. Google’s G1 and G2 are examples of HTC hits. Now HTC has started advertising its brand by launching a simple but powerful campaign. What do you think?
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HTC begins its first mass advertising campaign in the U.S., including prime-time TV ads and a 12-story billboard at Times Square. The Taiwanese company is a relatively unknown brand even though it was behind the first Google-powered phone, the T-Mobile G1. HTC is counting on the marketing blitz to boost sales of its recently launched phones. (Via WSJ)
[...] This cup of tea was served by: State of Telecom Industry in Pakistan [...]