Study Of Pakistan Mobile Market
Mobile Market Development, a consultancy advising mobile network operators on marketing, operations and strategy, has recently published a study of selected mobile markets in Middle East and Africa. The study covers all the major players in Pakistan mobile telecom industry. I had the opportunity to talk with Mobile Market Development team. Here are a few key take-aways from the report, which can be purchased at Mobile Market Development web site.
I found the comments on pricing interesting as this validates the point that I’ve made a few times: the pricing structure is over complicated and unfriendly for the consumers. For the sake of comparison, here are the comments made about Mobilink and Zong:
Mobilink: Considered ‘really expensive, but everyone has Mobilink’. Weakness in customer service allowed Telenor to grab market share.
Zong: Positioned itself as the supreme price leader, cheaper than the others and ready to undercut anybody. ‘Jazz One’ promoting the concept of ‘Rs 1 = 1 Min’, a simple call rate of PKR 1/min and played on other operators’ hard to understand pricing.
The study notes that “All the MNOs are increasing their CRM activities as the number and quality of new additions decreases and the emphasis shifts to poaching good customers from one another.” In terms of the ARPU comparison, the study points out Djuice as a market leader.
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dear!!!!!
i want the data on the factors that affect on the sales of china mobiles in punjab.
plzzzzz send me data related to my topic, i’ll be very thnkfull
sorry i m goin off board,but i need data on price competion in mobile industry,basically the price war goin on between the providers.can anyone tell me some relevant sources from whr i can get past pricing strategy n reports on industry analysis i l be grateful.doin a projct on mobile industry. so need sum data urgently.
u can get bck to me on
rbz7170@hotmail.com
Dears
its a time when the custmer base z increased to 9.9 million and industry is in its maturity stage and due to this every 1 in the field is doing 2 things.
1.retaining existing customer base
2.capture others operator customers by giving them incentives like free mnp ,free minutes etc.
so now they have to shift all their on price but don’t forget the quality service factor as well.
Valuable thoughts and advices. I read your topic with great interest.
Actually there are other factors like marcom message integration, message alignment with different segments, add-value services and some more things that have made Mobilink turn a bit down, but they are improving aggressively recently so hopefully there should be an apparent change.
There are 2 wrong assumptions stated there in Mobile Market Development report. The research body seemed to have taken data from second-hand sources and in some cases third-hand;
1. Mobilink’s CS is top of the line. Telenor CS is not that good.
2. Jazz One was the flagship campaign from where operators like Zong, Telenor and Ufone kicked-off their price-based campaigns. Jazz One was an innovation in this particular area. It created good level of marketing controversy in different sectors of advertising and marketing.
The areas where Mobilink requires improvement is:
1. Message Integration
2. Message Alignment
3. Advertising Ideas for 19-25 Segment.
4. Value Added Services-Both Areas: Advertising and Service Development (This is Fire Sale)
[...] This cup of tea was served by: State of Telecom Industry in Pakistan [...]
[...] This cup of tea was served by: State of Telecom Industry in Pakistan [...]