Handset Recession Likely to End Soon
In its latest report on the handset market, Strategy Analytics forecast that global shipments in the final quarter of 2009 will rise 3% from the previous year to reach 300 million units.
“We believe this will be the first time the industry has returned to positive growth since Q3 2008, signaling an end to the handset recession after four quarters of decline,” it said.
In the third quarter, Nokia maintained its market-leading position even as its market share fell to 37%, its lowest level since the first quarter 2007, Strategy Analytics said. Apple, meanwhile, hasn’t yet cracked the top ranks, but reached a record 2.5% market share helped by strong shipments of its iPhone. Apple earlier this month reported a 47% jump in quarterly profit led by better-than-expected sales of iPhones, Macintosh computers and iPods.
In the third quarter 2009, global shipments of mobile phones fell 4% from a year earlier to 291 million units, Strategy Analytics said, also a significant improvement compared with an average decline of 11% for the last three quarters. “Once again, the rate of decline slowed in comparison with the previous quarter, bolstering our belief that the industry is edging towards recovery,” it said.




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