Archive for November 12th, 2009

How Telenor Leveraged Social Media For Brand Promotion

Published by Babar Bhatti and Arsalan Mir on November 12, 2009 under Brands, Business, Competitive Trends, Marketing, Media, Mobile Companies, Mobile Web, Social Media, Social Networks, Telecommunications, Telenor, Twitter, User Generated Content, blogging, easypaisa

Just a decade ago, traditional media such as print, radio and tv dominated the marketing budgets. Today its a completely different world: two-thirds of the world’s Internet population visit a social network or blogging site and the sector now accounts for almost 10% of all internet time, according to a recently released report by Nielesen Media. With the rise of online media (Internet) and in particular the user generated social media (blogs, Twitter, Facebook) there has been a clear shift in the way marketing messages are created and consumed. Smart companies now pay equal attention to social media as they do to other methods of communications and marketing. In case of  telcos in Pakistan we have recently seen Telenor embracing social media to engage its customers and to create buzz through bloggers. This post is a review of Telenor Pakistan’s efforts to promote its brand using social media.

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Will 2010 be a Turning Point for 3G?

Published by Babar Bhatti on November 12, 2009 under 3G, PTA, Telecommunications

See the trend of global 3G subscribers – it seems that 2010 end will be a turning point for 3G worldwide as penetration is expected to go above 20%. May be this is why PTA is waiting for the 3G spectrum auction?

3g-turningpoint

Source: Morgan Stanley (Economy + Internet Trends October 20, 2009. Web 2.0 Summit – San Francisco)