State of Telecom Industry in Pakistan

When you have a telecom market with a large number of packages available and fierce competition, how do you make a new package stand out? One approach is to cut through the clutter and go for simple. This is the approach used by Zong: Cheap, Simple, Done. Here’s a quote from their website about Zong 45 pacakge.

Ladies and Gentleman, we bring you ZONG 45, the new pre-paid package of ZONG which offers lowest call rates in the industry, with calls at 45 paisa only.

We promise to provide our customers with best services and offers that are transparent, simple and miles ahead of competition; just like ZONG 45 Package.

I like the focus on simplicity but if you go through the rate list, it is not THAT simple. I mean, if you really want to make things simple for consumers then the rates should also be mentioned for a 1 minute call. That comes out to be Rs.1.35.  Warid has a 60 paisa package but only for 9-5 and the pulse is 60 seconds. But they clearly say ‘Rs.1.20 per minute’. So a direct comparison is not possible, but you get the idea.

Now can someone explain the elephant in the ad?

And yes I know – ignore the typo for ‘Gentleman’. Maybe this page was created by a female team member and she wanted to mainly address the ladies :)