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Published on November 16th, 2009 | by Babar Bhatti


Usability Issues at

While browsing Wateen’s website I noticed a number of usability issues and lack of attention to detail. Telecom is a complex business and a god website is a must for companies to provide information and service to their customers. A website which fails to provide the right information and a good user experience is a business failure. I wanted to highlight a few issues found on in the hope that others will use it for learning on what NOT to do.

Let’s just look at usability and consistency of navigation. Here is a list of a few links found on the home page.

  • Home –
  • Mobile – — redirects to a site which seems to have no connection to Pakistan or its culture
  • Internet –
  • TV – — the link takes you to a page which has content about broadband
  • Solutions – –
  • Corporate –
  • Entertainment – — redirects to the same site

You can easily see what is wrong with the above links. The information is scattered and inconsistent leading to poor user experience.  Many links have IP addresses. It is clear that navigation is not well thought out. Users are taken to a number of different sites and pages. Even clicking on the special offer which is shown in the screen shot below does not take you to a page which provides details of that offer!

The site gives you the impression that there is no coherent business team behind it. There are lots of other broken pieces (search for example) but I won’t go in these details.

Now if you wanted to see examples of good website design, you could look at a number of other telecom company web sites – (hint: visit web sites for c0mpanies whose names start with a T or a Z). So that I don’t leave you with just criticism, here’s a bit of advice from Forrester Research about how to create compelling and emotionally appealing websites.


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4 Responses to Usability Issues at

  1. Areeb says:

    Dear you are quite true. But Wateen people are neither bothered about service.. Only they prefer is Money

  2. Muhammad Waris says:



    • Name Muhammad Waris
    • Father’s Name Jamsher Khan (Late)
    • Cast Nichari
    • Date of Birth 15th May 1964
    • Local District Quetta
    • C. N.I.C No. 54400-9385022-1
    • Postal Address PTCL Telephone Exchange Kalat
    • Qualification Matriculate


    • I am well aware about computer basic Programmes (i.e Windows XP, MS Word, MS Excel & use of Internet).


    • Provincial Certificate of the Cable Jointer from R.T.T.S Maleer Halt Karachi w.e.f 23.09.1991 to 23.5.2001.

    • Certificate for training of Engineering Supervisor from Regional Telecommunication Training School Karachi in 1997.

    • Achievement Certificate for Optical Fiber transmission, Splicing Techniques, Operation of OTDR held at R.T.T.S Karachi w.e.f 22.5.1997 to 22.6.1997

    • Certificate of Achievement of Training Course for Installation of XAGA 500/550 telecom Joint Closure held on 6th July 1995 held in R.T.T.S Quetta.

    • Certificate of Achievement of two weeks outside plant training w.e.f 13th January 1994 from R.T.T.S Quetta.

    • Certificate pf T.I.P Installation training from telephone industries of Pakistan LTD w.e.f 24.5.1991 at Turbat.

    • Service Certificate issued from A.D.E Telegraph Turbat.

    • Typing Course from Alfalah typing centre Kalat.

    • Appreciation certificate issued from District Nazim, Kalat


    ? English 923012772252
    ? Urdu
    ? Panjabi
    ? Brahvi
    ? Balochi
    ? Persian
    ? Pashto my mobail no

  3. Pingback: Usability Issues at | Tea Break

  4. Pingback: Usability Issues at | State of Telecom Industry in Pakistan | Headlines Today

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