Published on November 16th, 2009 | by Babar Bhatti4
Usability Issues at Wateen.com
While browsing Wateen’s website www.wateen.com I noticed a number of usability issues and lack of attention to detail. Telecom is a complex business and a god website is a must for companies to provide information and service to their customers. A website which fails to provide the right information and a good user experience is a business failure. I wanted to highlight a few issues found on Wateen.com in the hope that others will use it for learning on what NOT to do.
Let’s just look at usability and consistency of navigation. Here is a list of a few links found on the home page.
- Home – http://220.127.116.11/HomeUsers.aspx?HomeTreeID=2
- Mobile – http://www.wateengetmo.com.pk/wateen/homepage/mobile.html — redirects to a site http://www.getmo.com/ which seems to have no connection to Pakistan or its culture
- Internet – http://18.104.22.168/HomeUsers.aspx?HomeTreeID=3
- TV – http://22.214.171.124/HomeUsers.aspx?HomeTreeID=4 — the link takes you to a page which has content about broadband
- Solutions – http://solutions.wateen.com/ –
- Corporate – http://www.wateen.com/index.aspx
- Entertainment – http://wateengetmo.com.pk/wateen/homepage/music/bollywood.html — redirects to the same site getmo.com
You can easily see what is wrong with the above links. The information is scattered and inconsistent leading to poor user experience. Many links have IP addresses. It is clear that navigation is not well thought out. Users are taken to a number of different sites and pages. Even clicking on the special offer which is shown in the screen shot below does not take you to a page which provides details of that offer!
The site gives you the impression that there is no coherent business team behind it. There are lots of other broken pieces (search for example) but I won’t go in these details.
Now if you wanted to see examples of good website design, you could look at a number of other telecom company web sites – (hint: visit web sites for c0mpanies whose names start with a T or a Z). So that I don’t leave you with just criticism, here’s a bit of advice from Forrester Research about how to create compelling and emotionally appealing websites.