60% of Consumers Accept Mobile Advertising
By Babar Bhatti | November 20, 2009 | No Comments
As is often with new technologies, it takes a while before new technologies settle in and consumers get comfortable with it. Mobile ads are no different. According a recent survey on US consumer’s preferences about mobile ads, four in 10 consumers don’t want to see ads on their phones. The other six are ok with ads on their mobile phones.
Here’s the research from Parks Associates, via Mediapost.
Looking at broader mobile usage, the Parks study found that basic communication features were most popular. Email, Internet access, GPS capability, wireless/wireline convergence and instant messaging were cited as the most appealing ones.
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